Digital Marketing Salary in India for 2020

by Fiducia Solutions PHP Training & HR Taining in Noida | Fiducia Solut

Digital Marketing is the trending way of marketing with the same marketing principles but with a different approach that can help businesses reach probable customers and generate revenue for their business. Digital Marketing Industry Is Ever-Evolving and full of opportunities as it is a technology-driven industry where there are many new platforms, tools, etc emerging on a regular basis.

Some of the most common job roles in the digital marketing industry are

Digital Marketer Salary

You are reading this guide as you might be new to this industry or want to start your career as a digital marketer. And yes it is good to know about the Salaries in the digital marketing field before you make a decision.

Before we dive deep into the details about the salaries you need to know the reasons that are responsible for the growth of importance for digital marketing which is highly essential for the creation of job opportunities.

Digital Marketing Manager: The major role of a Digital Marketing Manager is to enhance awareness about your brand in the digital space by developing, implementing, and managing marketing campaigns to promote the products of a company.

Digital Marketing Executive: A Digital Marketing executive plans and executes marketing campaigns, and maintains the content for the organization’s website. The major role of a marketing executive is to optimize content for the website and work on SEO for website pages.

SEO Manager: The role of an SEO specialist is to rank a website page on the search engines to increase the website’s traffic, compile performances report using Google Analytics, and conducting on-page and off-page optimization for the company’s blog.

Social Media Marketing Expert: A social media expert is responsible for combining marketing and social media management to enhance the brand’s presence on social media, interaction with audiences, and promoting the brand’s content.

Content Manager: A content manager is responsible for managing the company’s blog, marketing campaigns, guest blogging, email communications, video marketing, copywriting, etc.

Copywriter: A copywriter helps the content team to refine their content to get more reception, helps a search engine marketer to write ad copies, helps a social media manager with better words for copies on social media channels.

SEM Specialist: An SEM specialist targets the number of leads and clicks from the given marketing budget, manages bid, conducts keyword research, analysis, ad copywriting, and tests ad campaigns.

Important Factors For Growth In The Salary:

The amount of growth in salary depends mainly on the following factors

    Digital marketing skills
    Experience
    Responsibilities
    Company

1.Digital Marketing Skills

As a digital marketer, you need to have various skills to become successful in your career. So let’s discuss some of the top digital marketing skills that you need to have in a detailed manner.

Analytical Skills

Analytical skills are one of the most important skills you need to possess as a digital marketer.

As you already know the fact that you can measure the performance of digital marketing strategies you need to have good analytical skills. Irrespective of your role, whether a social media marketer or search engine optimizer you must analyze the performance of your marketing strategies on a regular basis.

Moreover, analyzing the performance can help you in testing various strategies and finding the winning strategies for the business you are working for.Especially while running ad campaigns, you must analyze the stats so that you can decide to continue or not based on whether the campaigns are giving good Return On Investment or not for the business.

Creativity In Strategy Planning:

As a digital marketer, you may be already aware of the fact that you need to change your strategies as per the trends otherwise you will not be able to drive the results for the businesses. Strategies that worked for you in the past might not work today.

So you must do the necessary research and test various strategies to know which works better and use if further to consistently drive the results. Moreover, creativity in planning the strategies can help you to make the business stand out from other competitors.

Ability To Research And Explore New Tools:

Tools are an integral part of digital marketing. You need to find the right tools and use them wisely to drive results. Tools can help in reducing the marketing efforts to save time so that you can focus on the other aspects of the strategic plan you have made.

You must research and keep yourself updated with the latest tools in the market especially tools related to your professional role. For example, if you are a social media marketer then you must know the latest tools that can help to increase the performance of your social media efforts.

2.Experience:

Experience plays an important role in getting a good salary as a digital marketing professional. Experienced professionals have better knowledge in their primary area due to practical experience of planning and implementation of various strategies. They have good interpersonal skills such as work management, communication with other marketers, etc compared to the digital marketing freshers.

3.Responsibilities :

Depending on the position you are working in, you will have different responsibilities. For example, consider if you are a digital marketing manager in a company. Then you will definitely have numerous responsibilities such as coordinating with various other kinds of digital marketing executives, reporting to the business heads, etc. So your salary growth depends on the responsibilities of the position you are applying for in a company.

4.Company:

Salary growth also depends on the type of company as well. Depending on whether the company is a startup or multinational company your salary might be higher or lower than the average.

So the salary growth in the digital marketing industry depends directly on the above-discussed factors. Are you still curious about what would highest salary or starting salary in the digital marketing industry?

So if you want to become a digital marketing professional then Fiducia Solutions could be the right choice. Fiducia Solutions is an excellent place to learn if you wish to gain expertise in any of the fields pertaining to digital marketing and want to become a certified digital marketer. With sessions delivered by industry experts, the company offers a 100% guaranteed written placement. Furthermore, the 100% live project training highlights the importance given to personal growth and understanding through experience. So, if you are looking for a digital marketing training institute in Noida & Ghaziabad, we are your best choice. For more details please feel free to contact us.