Digital Marketing: An Introduction

by Vishal Kaushik Digital Marketer

Using social media marketing, email marketing, pay-per-click ads, and other types of digital marketing can help any business grow, get noticed by new customers, and reach their target audience. But where do you start? How do you know which type of digital marketing will work best for your business? What should you do if one or more digital marketing strategies aren’t working out? This article will give you an introduction to digital marketing so that you can start making smart decisions about your business’s online presence.

What is digital marketing?

It can include things like search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and more. The goal of digital marketing is to use various digital channels for publicity for a product or service.

In order to do this effectively, marketers must keep up with new technologies so they know what these new innovations can do for their company. It’s important to have an understanding of SEO and PPC so that you know how these work.

You should also understand social media marketing as well as email marketing since both are huge components in digital marketing today.

What does a digital marketer do?

A digital marketer is responsible for creating, managing, and executing online marketing campaigns. This can include anything from developing a website to creating and managing online ads.

A digital marketer also needs to be able to measure the performance of their campaigns in order to optimize them and ensure they are reaching their target audience.

They also need to make sure that these campaigns are meeting business goals. Digital marketers work on many different types of campaigns including but not limited to search engine optimization (SEO), search engine marketing (SEM), display advertising, social media advertising, e-mail marketing, affiliate marketing and mobile advertising.

The different types of Digital Marketers

There are a few different types of digital marketers. The most common are in-house marketers, agency marketers, and freelance marketers. In-house marketers work for a specific company and handle all of their marketing needs.

Agency marketers work for an agency that provides marketing services to multiple clients. Freelance marketers are self-employed and often work with multiple clients as well. These three types of digital marketers are what most people think about when they hear the term digital marketer.

However, there is another type of digital marketer who may not be as familiar: Content Strategists. Content Strategists usually work on the content side, making sure everything is up to date on websites or blogs and helping create new content ideas.

How to become a successful digital marketer

As a digital marketer, you will be responsible for planning, executing, and measuring marketing campaigns across digital channels. To be successful in this role, you will need to have strong analytical skills, creativity, and experience with relevant software and technologies.

Additionally, you should be able to effectively communicate your ideas to others and work well in a team. In addition to these qualifications, the following knowledge is essential:

Marketing strategy (including data analysis)
Social media management
Analytics tools (Google Analytics)
Programming languages (HTML/CSS)
Basic principles of search engine optimization (SEO)
Conversion rate optimization techniques
Search engine algorithms (i.e., Google's Panda update)
Best practices for mobile advertising
Best practices for social media advertising
Awareness of emerging trends such as virtual reality, Internet of Things, 3D printing, and wearable technology