Digital Future of Consumer Packaged Goods

The Consumer Packaged Goods (CPG) industry is a trade that would never run out of the marketplace. People need CPG all the time. But what has affected their change? The digital revolution has left us in the digital era where everything happens online and this has affected the way people shop today, in a big way.

Digital innovation is going to create new patterns of expectations for the consumer who has a different approach on buying the consumer packaged goods. Thus, more than any other market, the CPG marketplace has developed and changed in an entire way.

The digital platform has given convenience to the consumers if not anything else. People are relying on these companies to get grocery at their doorstep and they are not wrong in their expectations because it has happened already.

Some big companies have already adapted to the shifting dynamics and given a whole new meaning to consumer shopping. And the companies which are not planning to adapt to the changing dynamics in the Consumer Packaged Goods marketplace will have to rethink their approach as they may not get a whole lot of profit if they don’t adapt.

The retail marketplace may completely vanish in the coming years and the new distribution methods will definitely take time to get adjusted to. CPG has already gone to a point where it could face new methods and hauls in the coming years. Thus, it is paramount for the CPG companies to re-evaluate their techniques and come up with a comprehensive plan to include the digital leads and strategies in their company’s distribution process. In such a scenario, the services of a contact center can help.

The 1-5-10 method can be followed where the current penetration rate of the digital strategies in the company is 1% and in the coming years it could go to 5% and it could easily accelerate to 10% to give digital models a major role to play in the CPG marketplace.

With the consumer demand to go digital increasing every day, Consumer Packaged Goods companies are more focused on delivering the CPG to their customer’s doorstep. The top companies to have already adapted to this change are AmazonFresh, FreshDirect, and Google Shopping Express. These are the subsidiaries of big companies and they are delivering everything from packaged food to fresh grocery at the doorstep of their consumer.

Amazon’s subscribe and save is even better as consumers can subscribe for the particular food item which they will need on weekly or daily basis, hence more profits. Thanks to technology, consumers are now well aware of the fact; the companies are completely capable of delivering convenience and value at their doorstep and they are definitely using all the services.

Earlier people used to plan out the entire menu for the week and go shopping accordingly but not anymore, as there are several Consumer Packaged Goods apps that are offering customized menus to the consumer and giving them a list of suggested items that they can buy. Online consumers are already using these apps and websites; it is only a matter of time before other consumers get along with the trend.