Just as different marketing
tactics work best for different industries, so too, do different materials for
different purposes. Trade show spaces and booths need to employ different
marketing tools to successfully meet the needs of different goals. Businesses
hoping to grab the attention of trade show attendees will find results in large
graphic, style banners or backdrops. And businesses looking to educate their
consumers might find a winning combination in table top displays and
retractable banners. Each type of display for trade show booth meets a
different need and deconstructing the marketing success equation means
understanding a business’s individual goals and the tactic to use to best meet
them.
Trade show exhibitor booths are
small spaces with big opportunity. Filling up the space properly can result in
great traffic, connections, and ideally, great sales. Determining what type of
displays to incorporate into your booth set-up depends on what tools you
already have in the mix, as well as what the pitch is for each particular show.
While brands always want to build their reputation and client base, trade shows
can be the perfect time to unveil new products and services, as well as
on-going specials or promotions. If a trade show booth is offering
event-specific deals or features, the space should reflect that with displays
dedicated to the new additions. While many brands may not want to roll out an
entire new marketing plan for booths dependent on running specials, they can
still display their news with smaller, interchangeable display types.
Trade show veterans know that
spending big bucks on text, graphic or merchandising displays is best put to
use on messages that won’t be changing. A brand banner or booth spanning pop-up
display that is general and works for multiple events can be a great investment
piece, where inexpensive, smaller displays are perfect for limited-time offers
that need to be swapped out more often. From compact table top displays to
podium wraps and more, add-on style trade show displays can be the perfect
touch to highlighting changing promotions or products. The big guns are perfect
for helping trade show attendees find your booth, as well as making a grand and
memorable first impression. Littler banner display types help to make your
booth current with new literature and helpful visitor information. Table cover
display types offer a cohesive polish to the provided equipment that comes
standard at most trade shows.
Each a complement to one
another, the growing number of display styles only helps businesses to meet all
marketing objectives on the trade floor. Businesses can easily slip smaller
display types into the mix with their larger, permanent
display types to tailor their booth for seasonal changes, and individual trade
shows. By narrowing down your brand’s changing needs and targets, trade show
booth exhibitors can create hand-picked display set-ups that produce results.
Katie
Lennon has over 10 years of experience working in the trade show
industry. She specializes in creating the ideal space for companies looking to
stand out with their trade show displays or Hanging Signs. She
likes to provide consultation on all trade show related things, including tabletop
displays and other trade show necessities.