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Difference Between Traditional Marketing and Digital Marketing

by OV International Services Business owner

The differences between traditional marketing and digital marketing are still considered as a significant discussion in many corporations while selecting their methods of advertisement. The importance of digital marketing is growing day by day in digital marketing Kolkata. But absolutely, digital marketing is getting up its symposium of importance. Digital marketing is a technique of marketing goods as well as services with the help of digital technologies including social media, websites as well as  you tube videos.

Traditional marketing can be referred to as a method of promoting products and services with the help of print advertisements, flyers, pamphlets, newspaper, radio and TV. The fact is that both traditional marketing and digital marketing are utilized for same reaches and goals that are to draw in large number of consumers as well as to make considerable brand image.Digital marketing is considered more superior than traditional marketing. The company can choose local as well as international consumers in terms of digital marketing. Consumers can select how they want to accept the content of your organizations that is they can receive contents in terms of blog or else they can also receive contents in terms of you tube videos in terms of digital marketing.

Traditional marketing does not provide any choice and their promotions remain in restricted and limited in nature. Digital marketers always give importance to the audiences with the help of content marketing as well as several other resolutions.  On the other hand traditional marketers always focus on increasing sales with the utilization of ad spots and they provide less importance to the audiences. Modern researches claim that one third of respective populations utilize social media regularly and social media is considered as an effective platform to deal with the target audiences. The fact is that social media marketers are able to research what people actually want and what people do not want with the utilization of page analytics, giving new brand image as well as messaging for providing considerable solutions to respective audiences.  This proffers value to the clients, forming trust and turning them into regular consumers.

Digital marketing provides two way communications namely feedback as well as relationship building. On the contrary  traditional marketing depends on one way communication that is with the help of exhibiting products, services and events. If the company can link up with the consumers effectively as well as proffers solutions in accordance with their needs and desires, respective clients practically perform marketing for the web design company in Kolkata. Digital marketing helps to track return on investment and also its respective analytic capabilities provides corporations best opportunities for increasing it. On the other hand, traditional marketing will always keep in dark respective consumers in respect of understanding return on investment.

Traditional marketing is considered costly as it contains advertisement of products and services which are performed with the help of printed hard copies and it also includes advertisement of products and services on the radio and TV.  On the other hand, digital marketing is quite cost efficient. However, some make investment on respective paid ads online but the cost is considered quite cheaper than traditional marketing.  


About OV International Services Freshman   Business owner

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Joined APSense since, September 2nd, 2019, From Kolkata, India.

Created on Nov 5th 2019 07:34. Viewed 138 times.

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