Difference between off-page SEO and on-page SEO

There are two ways of optimization. Search Engine Optimization strategy divided into two different categories: 

·         On-page SEO

·         Off-page SEO

 

On-page SEO is basically what you do on your own site to improve search engine ranking whereas Off-page SEO is what you do on other sites to improve your search engine ranking.

You have to understand at a basic level, to understand the difference between On-page SEO and Off-page SEO.

What is On-page SEO?

On-page SEO is also known as “on-site SEO”. On-page means what is your site about. On-page SEO is the act of optimizing different parts or your website that affect your search engine ranking. It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page etc.

The factors that on-page SEO include are as follow:

·         Url: If possible put keywords into your Url. But if they have keywords, do not change Url.

·         Title: Title must be related to keywords or put your keywords in title tag of each page on your site.

·         Heading: Search engine give a more attention to heading than your page copy. Headings are the largest word on the page that is why search engine give more attention to headings.

·         Page content: Your page content must be useful to the people. If they search for something specific to find your page, they need to be able to find what they are looking for.

·         Image Alt Tag: Any content management system should allow you to add something called “alt text” to all images on your website. Use proper alt tags on all images, and always use images in your content.

·         Page load speed: Optimizing your pages to load faster helps your site rank higher in the search results.

·         Internal linking: Internal linking to other pages on your website is useful to visitors. Internal linking is also useful to search engines.

What is off-page SEO?

 

Off-Page SEO refers to your website’s overall “authority” on the web determined by what other websites say about your site. Off-page optimization is a long-term process and takes time to improve. Off page is all about your online reputation.

The biggest off-page SEO factor is the number and quality of backlinks to your website.

 

Some examples of ways you can build links to your website are:

·         By creating awesome content that people want to link to because it is valuable.

·         By social media sharing of your content that ultimately generates links.

·         Outreach e-mails to influencers in your industry that ultimately link to you.

·         Guest blogging on sites related to yours.  These guest posts will have links back to your site.

How seofloor will help your business to grow?

Seofloor is a USA SEO company. Seofloor is team of experts and professionals, which helps to get you on the first page of search engine like Google. Seofloor helps to promote your website with custom keyword analysis. They help to get your company ranked on Google and massive exposure to your customers.

To know more about seofloor Visit seofloor

Seofloor provide following these services which help your business to grow:

Search engine optimization

Search media optimization

Online reputation management

Content production

Digital marketing

Pay per click

Web design