Designing Elements to Create an Engaging Mobile App

by Rob Stephen getaprogrammer

Designing is one of the most crucial factors and steps of mobile app development. And here are the 6 key elements every app developer and app development company must include in their apps to create highly interactive and engaging applications.

Today, every business needs an app to boost and scale up the business to newer heights of success in this mobile era. With smartphones and other smart mobile devices becoming the primary source of interaction between brands and customers, having an app has become a must now.

Do you know that

Mobile users spend nearly 60 percent of their total mobile time browsing different shopping apps.

Nearly 80 percent of smartphone users are likely to buy from apps now instead of websites or from physical stores as apps are more convenient to use and save more time.

Mobile app's conversion rate is 3 times faster than mobile sites.

And all this has made it essential for every business to go for mobile app development now. And the first key aspect to consider for creating an engaging mobile app is an interactive and innovative application design. The UI design of an app leaves an impression on the users’ minds about the brand. And the more innovative and attractive the design is the better user experience the app will be able to offer. Including UI animations, striking colours, readable and elegant fonts, crisp and catchy content, illustrations, widgets, icons, and buttons are some of the key elements of an impressive app design.

Now let’s take a look at some tips for designing an app well.

Designers must be consistent while designing an app and should follow a general theme.
Keeping the UI design simple is the key.
Do not include unnecessarily too many elements and information on the UI.

And now here are the most important elements of a perfect mobile app design that every developer of every app development company must consider.

So, it’s time to discover the main elements that influence designing a perfect app UI.

The Colours:

The choice of colours is one of the most crucial elements of a mobile application design. When a user will open your application, what is the very first thing he or she will observe? Yes, the main colour. The colours used in an app design play a vital role in its complete visual appearance. Ample of shades are available in the colour wheel and the designers need to choose the right ones as per the business type and requirements. But make sure to choose bold, attractive, and professional colours.

Font styles:

Now, you need to consider the way you are going to display the content. In case you are building a gaming application, choosing a hilarious font can be a smart choice to enhance the effect. Or else, if you are building an eCommerce app or something else that is a serious kind of an app, go for bold and professional fonts considering the type of users who are going to use the application.

Icons:

The list of the most important app design elements also includes icons. Icons have a great impact on the overall perception of the users. And there are different types of icons you can include in your application like:

App icons for representing the application.
Interactive icons are mainly used for navigation.
Clarifying icons for explaining certain tasks.
Decorative icons are created to give a more attractive look to the app.

Also, no matter which type of icon you are choosing, make sure the icons are clear and express the exact meaning and purpose for which they are included.

Navigation:

Apart from colours, fonts, icons, and other visual elements, you have to ensure that your users don’t get lost while exploring your app. Provide easy navigation through your application design. Make sure your users can find everything easily on the interface. A clean, uncluttered interface, with a simple and well-organised menu and readable and visible elements can offer easy navigation. And that’s one of the most significant elements of a great application interface design.

Every crucial aspect of a great app design is mentioned in this article. Make sure to use the best quality elements for designing the app UI. Also, keep each of these points in your mind to end up with a stunning UI design no matter what the business type is and its requirements.

Rob Stephen is an expert in mobile app development and is associated with the top app development company in Australia, GetAProgrammer. The author has written this article to outline the 6 key app designing elements to grab the attention of the users and engage them.