Design Tips for the Ultimate Point of Sale Display
There is no denying that Point of Sale Bournemouth displays has an effect on consumer spending habits. Research shows that about 24% of shoppers are directly influenced by these displays to make a purchase. An effective display therefore means more business and a better bottom line. There are a couple of design tips that you can use to make the most out of your display.
Be bold
Uniformity of display may seem like a great idea, but research shows that it has minimal effects on consumers. The display needs to attract attention and to stand out for it to be effective. With that in mind, bold colors, fonts and themes help to draw attention to the display. Contrasting colors also make the display difficult to ignore.
Highlight Benefits
Point of sale displays work very similar to other forms of advertising. Highlighting the benefits of the product on the Display Boards Poole helps to increase sales. Customers need to be aware of what they stand to gain by purchasing the product. Adding a call to action at the end of the message is also very effective. ‘Buy now!’ is a simple, traditional but effective call to action for this purpose.
Show the Product in Use
Where possible, show the product in use to help shoppers visualize using the product. This can be in the form of infographics on how to use the product or a visual of your target consumers using the merchandise.
Give Shoppers Incentive to Buy
Offering shoppers’ incentive to purchase an item that they had not planned on initially gives you the extra edge you need to make the sale. Tear-off coupons work great especially because they can take advantage of the discounts immediately.
Consider Upselling
Think about pairing similar products to encourage customers to by them at the same time. Again, showing the target market visuals of how well the products work together is a great way to encourage a sale.
Make the Display Interactive
Consider investing in a touch screen to get the consumer involved. This can help the consumer get more information such as through a FAQ page, QR code or sales video.
Working with a good point of sale display supplier is highly advised for the best impact. In addition to this, the supplier can offer additional materials such as Feather Flags Poole and other advertising materials you might need to get your message across to your target market.
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