Demystifying the secrets behind phone answering service
The
phone answering service industry is obsessed with performance. Some of the
questions that still exist are how to get it, improve upon it and achieve it
quickly. It is imperative to learn how to apply our in-depth knowledge in our
very own business. There are many service providers that have served hundreds
of business entities in a multitude of industries. It has given those service
providers an opportunity to take advantage of the great ideas they have
acquired over a period of time.
Let
us now examine some of the important aspects of the industry that has made it
worthwhile for many of the leading service providers.
Accountability
One
of the prominent things that call centres delivering phone answering service is
to create an environment of accountability. Virtually everything that the
employees of these call centre units do can be easily monitored. It can also be
measured objectively. Performance reviews in such an environment doesn’t have
to be subject to vague impressions of the manager or how much they have a
liking for a certain employee. Performances and accomplishments can easily be
quantified with actual numbers.
While
business units in other industries may not be armed with as many tracking tools
as these call centres do, every business is bound to have a handful of key metrics
against which their employee’s performance can be measured. In an ideal
scenario, employees need to get a monthly report to showcase them as to where
they stand thus far. It is advisable for companies to not wait for an entire
year before they get a clue about the quality of their performance.
There
are some important words of warning to bear in mind before we actually
implement such level of performance review.
1.
Don’t
make it overly complicated- Employees in a call centre unit need to be easily
able to make out performance reviews and the numbers they are based on or they
cannot make desired improvements.
2.
Don’t
set benchmarks that are too high-Almost every call centre unit tends to be
guilty of this on their first attempt. It is recommended to have a close eye on
the performance of good steady performers, not just a couple of superstars,
before we set the bar.
3. Don’t go too overboard in creating a new performance review mechanism- It is recommended to roll out test month so that employees of our call centre have an opportunity to see where they are falling before their numbers officially count on their review.
Training and development
Training
and development is one of the quickest mediums to enhance phone answering
service, and virtually every other company to improve overall performance of an
organization. However, the unfortunate part is that at many organizations,
training consists of watching someone to something for a specified period of
time and then leave the employees on their own to swim or sink. In the call
centre industry, it is extremely expensive to hire new employees. The quicker
we can get them up to speed, the lesser they cost and the more productive they
become. This practice generally requires a training manual and tests to determine
what they retained and what needs to be reinforced again.
Motivation and feedback
The
phone answering service industry have tried every possible form of motivation
one can possibly imagine-contests, bonuses, perks etc. Most of the industry
experts have one really significant truth. We don’t have the power to motivate
someone; we only have the power to demotivate them. Call centre entities have
never been successful at motivating an employee who doesn’t come to the table
already with a rigor to perform a job effectively. Incentives and other perks
can only make a good employee to push further and become a better employee. It
can never be considered as a mechanism to turn a bad performer into an
overnight success.
We
can interpret from the above discussion that despite the fact that every
individual is looking to get a good job and be successful at it, which is not
always the case when it comes to actual performance on the floor. The employees
in the excellent phone answering service industry are not always as motivated as
they look from the outset and do not always possess the attitude and drive to
perform well at their jobs.
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