Demage helped the Midea group show on Italy Milano MCE 2014

As time past quickly, the biennial 2014 Italy Milano heating, air condition, refrigeration, renewable energy and solar power expo ( in short 2014 MCE ) was held on the bright sunny spring days on March the 18th.

As one of the international big industry professional expos organized by Italy Fiera Milano International exhibition messe, the MCE took place in Milano once every 2 years since its birth on 1960. as German Frankfurt ISH sisterhoods, it played the significant role majored in modern heating, refrigeration, sanitaryware products domains and industries as a most important and influential expo, for 40 years, it focus precisely on the market developments, continuously aimed at providing the best industry platform for meeting plans, technologies, culture, policies exchanging, thus it dominated the industry leading role all along.

The 4-day expo concluded by March the 21th 2014, during the exhibiting period it attracted although over 2k exhibitor attendances (of which 43% were from overseas) and 15.6k individual audience attendances, the oversea audiences increased by 3% compared with that in 2012. this broke the highest population record in MCE’s history ever.

To a company who involved in home electrical appliances and industrial systems, air condition and new energy, the present on such a expo like MCE means for somewhat reinforce abilities to afford its ranking in the great business battlefield.

Within the 43% oversea exhibitors, the most prominent one should be the Midea group - who is the leading china household appliance products majored large comprehensive manufacturer.

Located in the center 4.09 million square meters area of MILANO, the MCE hall dominated 375 thousand square meter area in size , among many the booths in MILAND MCE2014 expo sat just the delightful fresh and bright 150 square meter booth DEMAGE International Messe tailored to design for Midea, which was modernized, full of technologies and practicability.

colored in all white, the round open booth distinguished well from other shiny booths! The enterprise LOGO established in sky-blue, it not only outline the enterprise name but also organically matched well with the pure white colors , which impacted the audiences with special vision effects and thus attracted their attentions immediately.

The booth designed by demage not only rested with the outer shinny appearance but the inner structures where demage endeavored to represent the Midea development philosophy. The Seemingly complicated inner layout in fact turns out to be simple and tidy, the booth stand inquire desktop, audience seats were well arranged, which embodied the MIDEA group harmonies, scientificity, effectiveness, coordinated growth spirits well, meanwhile drew the visitors into the perfect vision enjoyments. It is believed that the first also the most important step for an enterprise to promote their excellent products efficiently is resorting to a booth.

As seen by the live reporters that, there are many visitors stopped to watch in front of the MIDEA group booth. the MCE audiences were mainly from installment design, system engineering, architectures decoration, whole-sale and retailing, block distribution and export & import areas who owns high decision-making authority and purchasing power as the statistics report later show. 90% professional visitors consider expo is extremely important to accomplish above, the audiences proportion who decide to pay on live expo even reached up to 75%, the near 80% purchasing ratio extremely attracted the exhibitors. Such high the ratio of purchasing is, plus the perfect booth DEMAGE designed for MIDEA group , even the excellent quality of MIDEA product added on , the expo succeed in bringing massive orders for MIDEA group.

The near perfect booth demage designed for Midea offer a prefect exhibition space for promoting Media new products, which was illustrated by the huge audience popularity and massive orders itself the high quality and humanized booth brought, meanwhile highly praised by the midea group.

DEMAGE, who is the first to propose the booth EI vision concept in the industry, recently not only cooperated with the MIDEA group, but also with other china domestic top brands like HAIER, HUAWEI, WEIFANG to assist them show splendidly on International stage.

who would be the next? let us just wait and see ...javascript:nicTemp();