There was a time when we were been addicted to watching the
television shows and serials. Gone are the days when people wait eagerly to
watch their favourite programmes whether it was fiction and non-fiction. As
time changed, our mode of entertainment changed and people started liking to
watch online shows and series . This becomes possible because of the various
OTT platform.
Introduction
OTT platforms stand for Over The Top platforms. Now due to
diversification of tastes and preference, these platforms become popular among
people. They just nowadays subscribe to OTT platforms. Users can select the
genre they like and start watching the content of their choice. Covid 19
pandemic and lockdown have forced people to stay at home. As a result this has
become a reliable source of entertainment for people.
What is OTT platforms?
OTT platforms stream video or audio services through the
medium of the internet. The users are needed to purchase a subscription to the
charged content to be able to view or enjoy it. Subscription is usually charged
for content unique to the platform which is not available to the other
platforms.
The OTT platforms are technically advanced and use
artificial intelligence to provide a better experience to the user. Using AI,
the content which the user is likely to watch is shown based on the previous
content viewed by the user. This enables the user to have the advantage of
personalised suggestions based on the history of content they like and are
interested in.
Beginning of OTT Platforms
The Viral Fever, popularly known as TVF, is the first
platform to create original content in India. In 2010, Netflix was expanding
its service worldwide and fulfilled the need for original content. Before It,
there were several other OTT platforms like SonyLiv and Biglix. Hotstar and
Amazon Prime Video, Watcho entered the OTT world, which significantly changed the way
people consume content.
How to access OTT Platforms
The user needs a robust internet connection and a device
connected to OTT for using any OTT platform. These devices may include.
Smart TVs – Any smart TVs that support the OTT apps.
Mobile Devices- Mobile devices like smartphones and tablets
are very common on which OTT apps can get downloaded and mostly viewed.
Personal Computers- Desktop devices like personal computers
and laptops.
The premium content is only available for the customers
with the premium subscription. The subscription comes with a fee which the user
must pay to avail of the premier content.
Overview
As we all know demand for movies is constantly increasing,
and the domain of movies is widening with the increasing demand. there is
enough content available for people to watch. Over the years, theatres have
contributed significantly to the entertainment industry. With the rising of
streaming apps and accessible internet, the introduction and OTT has initiated
neck to neck competition.