Customer Service Practices that Can Increase Online Sales in the Starting Days of New Year

Making sales on the special money spinning occasions is a great sales tactic. You need to go an extra-mile, if you really want to make something out of great opportunities like the Christmas and the New Year. For instance, many businesses use the trick of offering limited time special offers like 25%, 50% or even some offer 70% discounts on special products; whereas, some other companies offer special deals for special days, like ‘buy one get-one free’ or other similar offers.
Although, online vendors would have devised proper sales strategies for the whole 2014,  yet doing something special on the starting days of the upcoming year is a great trick to get attention, recognition and make sales – rather, one can say that it is just for a good start of a New Year.

Special Customer Service Practices for making 2014’s Starting Day Sales
  
Planning for New Year’s starting days sales is somewhat different from the whole year planning.

Free Shipping

When it comes to making special day sales, you can offer attractive ‘Free Shipping’ to your online customers. You can offer Free Shipping for one, two, and three or even more days as it suits you. However, you need to keep the shipping time to the minimum, because the basic thing for which people shop online is ‘the proximity of the service’.

Offer Round the Clock Service

Keeping your e-store open 24/7 just for starting days of year 2014 can also be one of the effective customer service practices through which you cannot only get maximum traffic on your site; rather you can convert them into legitimate buyers. Your round the clock availability will eliminate the time-zone difference -- thus, attracting customers towards your e-store from all across globe. You need to clearly mention on your website about your service hours so that customers could take advantage of this offer. Along with increasing your service hours, you also need to provide immediate support, so that the purpose may not fail. In the year 2013, a great number of online businesses included this practice in their whole year’s customer service plan that gave out good results in terms of both – sales and a good recognition in the market.

Provide a Multi-Channel Support

You cannot implement your above mentioned customer service plans in real sense unless you do not provide sufficient contact points to welcome the influx of customers in the beginning of year 2014. Telephonic and email support are obvious contact points but these would neither encompass the increased customers’ rush nor they would be efficient to satisfy clients’ needs and expectations. Therefore, you can go a step ahead by providing live chat support and mobile support for your online services.

The data from previous year’s sales and customer support results has proved these two customer support channels as the most powerful means to increase online business revenues. Doing this, you will surely notice a considerable difference in the New Year’s sales – moreover, you can also make this customer service trick a year-long policy for 2014.

Adopting these customer service practices for New Year’s starting days, would also be useful in a way that it will provide you an insight, on how you can go in the whole year or which of the practices can be adopted as permanent customer service or sales policies for the year 2014.