Curating Content: Using Thought Leadership Platforms

In 1996, Bill Gates published an essay on Microsoft saying “content is king”. These words hold true to date or have even become truer. Today’s industry is all about information, and social media platforms such as Facebook, Twitter, Instagram, etc., are the perfect testimony to this fact. Research suggests that the content marketing industry will be worth $412.88 billion by 2021. Content is everything; the better information you produce, the more popular you are. 

Why does this happen?

Business is all about inspiration. Finding new solutions does not happen merely through products and services, but expands through growth and ideas. As an entrepreneur, you possess the immense potential to create new ideas and cultivate new approaches. As you become experienced in your field, people will not only come to you for products but will reach out to you for solutions as well. This is where thought leadership insights come in. 

Thought Leadership

In the simplest of definitions, thought leadership is a form of content marketing. As a thought leader, you will tap into the talent and experience of your firm or the larger technical community. You will then share this content with a larger audience and address big questions around different topics. Hence, your thought leadership platform is all about sharing your insights and experience, and building a customer network based on the content you create.

How to use your Thought Leadership Platform

1. Thought Leadership is not Brand Promotion. Your platform is a form of content marketing, but that does not mean that you can use it to promote your brand or platform. The idea of thought leadership is sharing the experiences and perspectives you have gained as a business leader across the years. As a marketing tool, thought leadership can be used to explore your branding, and connect to the needs of your consumer base. 

2. You do not need to sell a Unique Point of View. Thought leadership is not your run-of-the-mill blogging. To make their content stand apart, many firms try to produce only differentiated content. However, this might turn out to be a faulty approach. Consumers are not always looking for something unique; they need solutions that are viable and creative. 

3. Involve everyone. Thought leadership need not come from just the CEO or managers of the highest rung. Everyone has a unique experience, be it design, sales, operations, and so on. Try to make your thought leadership platform as inclusive as possible. This will get you a larger viewer base and help improve the range of connections. 

4. Be Authentic Be honest about your experiences. Do not fabricate events or sell ideas that you do not believe in. Consumers have intuition, and your content will always reflect your fundamental belief systems. Be honest and social in your approach, and sell what you are confident about. 

Thought leadership platforms are an excellent way to build affinity. This way. Your customers grow with you and can view your journey. Hence, it is better than any marketing report that you can ever pitch. At Decision Point, we understand the importance of content and help you share your ideas with the world. Visit our website to learn more about us!