Creatively Using Mannequins to Grow Your Clothing Business

Posted by Toni Plastic
2
Apr 5, 2017
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Imagine a clothing store and the first picture that comes to your mind will probably be of the mannequins that line the store, displaying various clothing items. When an item of clothing is displayed on a mannequin, customers find it easier to evaluate the product and visualize it on themselves. This method of display also offers customers new and exciting ways of pairing different items of clothing to achieve a unique look. 

Over centuries, using mannequins to enhance the look of costumes has been one of the most popular and most effective display techniques. For this reason, when a retail store is about to expand their store or open a new showroom, they will inevitably need a host of mannequins such as male mannequins, female mannequins, child mannequins, headless torsos, and so on. While some people opt for used mannequins and some go for mass produced ones available from a mannequins manufacturer, the really expensive stores catering to an elite clientele invest in unique, custom-made mannequins. 

To utilize the potential of mannequins, you must know how to creatively display clothing items on the right kind of mannequins. Different departments in a retail store must feature mannequins that reflect the kind on merchandise sold in the particular section. The build of the mannequins, the pose, and hairstyle must do justice to the items on display. 

For instance, the sportswear departments in most retail stores feature mannequins posed as if they are engaged in some sports or about to start sprinting. The color of these mannequins will be designed to emulate the tanned skin tone of active people. The wigs used for hair styling will either be high ponytails or short hair usually sported by athletes. On the other hand, the department dealing with formal wear will feature mannequins in more stylish and dignified poses displaying gowns or tuxedos. 

It is important to maintain mannequins in the long run to ensure that they keep looking as good as new for years. In addition to cleaning the mannequins on a regular basis, try to move them around and give them a different pose each time there is a change of clothing on display. Reputed manufacturers of mannequins and corrugated box handles will offer you additional tips on caring for your mannequins. Read More: http://www.toniplastic.com/mannequin-and-stands.html

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