Create the Ideal Customer Persona to Sell More

Just having a great product or service & a proactive sales team doesn’t guarantee you sales. You need to be selling to the right audience, for transactions to actually happen. And to do that… you need to know who your target audiences really are. A customer persona gives you just that.

It’s a profiling of the kind of people you think are or will be your customers. It may consist of information such as the target audience’s age, gender, education, country, designation, hobbies, usual active hours; even whether he’s a dog or a cat person