Create Catchy Listings with these Tips!

On an average a traveller checks out 20-40 vacation homes for rent before short listing 5-7 properties. And this degree of competition increases or decreases based on the neighbourhood and travel season. So, you have to compete with others to grab a potential guest’s attention!

Of course, this doesn't mean that you can scream and short or use all capital letters. Instead, you have to draw a listing that captures a guest’s imaginations, gives them the opportunity to know the experience they can expect. The idea is to let your work speak. And this can be done with following tips.

A catchy headline

A smart and catchy healing is a critical component that immediately shows your clients what they are looking for. This includes clearly defining your property, highlighting its special amenities, mentioning proximity to featured attractions etc. Remember to choose words that convey unique aspects of your property. If you are running any offers, make sure to emphasize on them. Make full use of the available space and don’t miss out on mentioning important key search items, to increase your listing’s visibility.  For instance, instead of a heading that says ‘Nice Vacation Rental in Utah,’ uses headings as ‘Comfortable, Cosy Space for 2 in Friendly Utah.’ Or ‘Luxurious Condo for Couples’ etc.

Essential photos

Your client will probably see the property first time when they actually visit for the vacation. So, the only way a client gets to familiarize with your property before visiting it is through photographs. A good listing should have at least 10-20 high-resolution photos, showcasing your property’s essential views such as (exterior from various angles, yards, picturesque views, bedrooms, bathrooms, living/dining rooms, kitchen etc.) Make sure that the photographs have a good contrast and are clicked by some professional. If you can’t hire a professional, brush up your photography skills, check out a few blogs and use a combination of natural and artificial light for flattering photos.

Property description

Detailed photographs are important, but this doesn't means that you can get away with an average property description. Start with a great introduction and strategically use lots of key search words and phrases. Ideally try to include the highlights of your property and its various amenities. In case you are running any seasonal offers, definitely mention them. Make sure that the description is in sync with the photographs that you have uploaded. For instance, use lines like, ‘A kids’ and pets’ friendly property in popular neighbourhood of Madrid. This apartment features 3 rooms, with a special bedroom for kids, bunk beds, a fully functional kitchenette,’ etc.

Amenities

Enlist important amenities vacation homes for rent offer in order to be specifically be noticed by the guests. You can specify them with pointers, so that even if the guest doesn’t read the description they can still get a gist of your property.

Reviews

Although new property listing won’t be able to make use of this feature, old ones could benefit a lot by it. Having good reviews by your previous clients attracts more crowds and creates a sort of word of mouth marketing. Request your previous guests for reviews; ask them for feedback as well. This will even help you improve your services.