Corrugated Boxes and Promotional Packaging

by Johnalex alex Writing

In the ever-changing business environment, issues to do with product packaging go a long way in providing convenience, minimizing loses, brand enforcement and boosting sales. Corrugated boxes serve a great purpose in the shipping and protection of products while promotional packaging ensures a more responsive clientele.

Custom corrugated boxes

These boxes strive to marry the design factors to the physical end user requirements in a most functional way. Apart from issues to do with the structural design, things like bar codes printing, graphic designing and labeling also fall into this category. They are made from corrugated paper board with the usually with computerized design programs to serve the shipping and consumer needs. Apart from designing an appropriate container box, an inside design is usually required to make for bracing, cushioning and blocking for protection of the products especially fragile ones.

Benefits

Designs of corrugated boxes cater for such shipping hazards like

Shock
Moisture
Vibration
Compression

As a product packaging medium from the manufacturer, wholesaler, retailer to the end-user, custom corrugated boxes provide for a safe and qualitative means of product transportation and storage. This is exactly what makes it the first option packaging for the food industry among many others. Some boxes transcend the shipping use to actually provide a shelf display of the contents.

Promotional Packaging Ideas

Over the years, marketing has broken free from traditional word of mouth and television domains. With advancements in information technology and the fast realization of the global village concept, every viable opportunity to market your business or product is well worth exploring. One option that has gained alarming notoriety is the use of product packaging. There are a lot of product packaging ideas that are worth exploring and all of them bring the priceless benefit of creating viral product awareness at a fraction of the traditional marketing costs.

Research by Baylor University in Texas has shown that people tend to respond more to this concept as opposed to the traditional methods. Some of the promotional packaging ideas include: