Getting your website in the first page of search engines translates to
many business benefits like increased traffic, leads and conversion.
But, businesses must work closely with SEO agencies for improved search
engine ranking. The SEO agency should guide you and also develop an
action plan to improve search engine ranking.
To achieve
improved search engine ranking, it takes consistent, creative and
focussed action plan. Getting on to the first page may not be easy and
may take few months. But with a systematic approach it can be achieved.
Here, we will discuss some of the time-tested, powerful strategies.
Content
is always at the core of any SEO strategy. Creating content of
different natures like text, video, image, infographics etc. and
regularly posting them in your website or a related site will certainly
help in SEO. Statistics says content marketing has a very high rate of
conversion and customer engagement. The quality of the content should be
such that it can provide valuable information to the users and engage
them. Even the colour, size and the fonts used in text content are
equally important. Fresh content in your website also helps you to
attract more and more visitors and gives higher opportunity to optimize
web pages.
On page SEO plays an important role to improve search
engine ranking. A properly written title tag and meta description with
the most relevant keyword clearly explains the visitors at the search
result page what they should expect when they click and reach that page.
If the content of the page is developed on that theme, the user gets
exactly that information which he was looking for. It helps to provide
excellent user experience.
Click-through-rate (CTR) is a very
important factor in determining page rank. It is the factor that measure
how many times the link was clicked out of the total number of times it
appeared in search result. This signifies how well the title tag and
meta description is written. After the link is clicked and the visitor
lands in the web page, the search engines keep a track how much time the
visitor spend in that page. If the content in the page is not relevant
or useful, visitors would come out of the website. This is known as
bounce rate which adversely affect the page rank.
Link building
is a major activity to improve search engine ranking and probably the
single most critical factor for the success of SEO. Quality backlinks
can only be acquired if you can post useful, engaging content. If you
maintain a blog page in your website or post blogs on new topics that
can be promoted through social media, more and more people get to know
about your blog and business.
Content marketing is definitely the
most important step to improve search engine ranking and should be
given utmost importance. The quality of content should be developed for
humans as search engines give top priority to user experience. However,
keywords should be used in the content intelligently and creatively
without compromising user experience which will help to achieve improved
search engine ranking. Content should be original and unique as any
duplicate content is penalized by search engines.
Content marketing will help you to
improve search engine ranking. Fresh, unique, useful and engaging content will surely help you to achieve
improved search engine ranking.