Content marketing strategies for improved search engine ranking

by Thomas Decker Article writer
Getting your website in the first page of search engines translates to many business benefits like increased traffic, leads and conversion. But, businesses must work closely with SEO agencies for improved search engine ranking. The SEO agency should guide you and also develop an action plan to improve search engine ranking.

To achieve improved search engine ranking, it takes consistent, creative and focussed action plan. Getting on to the first page may not be easy and may take few months. But with a systematic approach it can be achieved. Here, we will discuss some of the time-tested, powerful strategies.

Content is always at the core of any SEO strategy. Creating content of different natures like text, video, image, infographics etc. and regularly posting them in your website or a related site will certainly help in SEO. Statistics says content marketing has a very high rate of conversion and customer engagement. The quality of the content should be such that it can provide valuable information to the users and engage them. Even the colour, size and the fonts used in text content are equally important. Fresh content in your website also helps you to attract more and more visitors and gives higher opportunity to optimize web pages.

On page SEO plays an important role to improve search engine ranking. A properly written title tag and meta description with the most relevant keyword clearly explains the visitors at the search result page what they should expect when they click and reach that page. If the content of the page is developed on that theme, the user gets exactly that information which he was looking for. It helps to provide excellent user experience.

Click-through-rate (CTR) is a very important factor in determining page rank. It is the factor that measure how many times the link was clicked out of the total number of times it appeared in search result. This signifies how well the title tag and meta description is written. After the link is clicked and the visitor lands in the web page, the search engines keep a track how much time the visitor spend in that page. If the content in the page is not relevant or useful, visitors would come out of the website. This is known as bounce rate which adversely affect the page rank.

Link building is a major activity to improve search engine ranking and probably the single most critical factor for the success of SEO. Quality backlinks can only be acquired if you can post useful, engaging content. If you maintain a blog page in your website or post blogs on new topics that can be promoted through social media, more and more people get to know about your blog and business.

Content marketing is definitely the most important step to improve search engine ranking and should be given utmost importance. The quality of content should be developed for humans as search engines give top priority to user experience. However, keywords should be used in the content intelligently and creatively without compromising user experience which will help to achieve improved search engine ranking. Content should be original and unique as any duplicate content is penalized by search engines.

Content marketing will help you to improve search engine ranking. Fresh, unique, useful and engaging content will surely help you to achieve improved search engine ranking.

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About Thomas Decker Freshman   Article writer

1 connections, 0 recommendations, 28 honor points.
Joined APSense since, May 27th, 2017, From London, United Kingdom.

Created on Oct 15th 2018 16:03. Viewed 599 times.


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