Content marketing is a major success factor

What is content marketing, most likely, every owner of an Internet business has heard - be it an online store, a blog or just an information site. If this is your first time hearing the concept of content marketing, but are reading our article, then let's try to figure out together what it is and how it is related to website promotion?

So what is content marketing?

Content marketing is marketing techniques that are based on creating content that is useful to the consumer to attract potential customers. The main purpose of using content marketing is to attract new customers, retain existing ones, optimize and promote your site, exactly what the specialists from smoothbusinessgrowth.com do. It is aimed at creating exactly the kind of content that potential buyers/customers are looking for in search engines.

Is it possible to assume that content marketing is in any way related to SEO website promotion? Definitely yes! Having created a simple site, filling it with uninteresting and "tasteless" information, one cannot count on good visibility in search engines. In order for your site to take a high position, to be in the top, you need to create a good site, attract many links, write very high-quality content that will be in demand among potential consumers.

So how do you build a lot of links naturally? Through content marketing.

Content marketing is by far the easiest and most affordable way to optimize SEO. Building links with good content is far more profitable than building them manually. If your site contains useful and high-quality content, visitors will want to share it on their social networks.

The main benefits of content marketing:

Positions in search engines increase, traffic increases. The more unique and high-quality content on your site, the higher your position in the search engine results.

Sales are growing. If you are the owner of an online store or sell services on your site, do not hesitate, if your regular visitor decides to purchase a product or service that your site offers, he will definitely purchase it on the site where he regularly receives useful information. Already today, user-generated content takes place in advertising. More about it here https://www.nytimes.com/2006/05/11/technology/11iht-ads.html

Reputation rises. You will definitely gain the trust of your readers if you regularly provide them with fresh, interesting, relevant and necessary information.

The only drawback of content marketing is that you may not see the result from the first days of working on it. It is very long work that requires daily attention and work.

For those who decide to take advantage of content marketing but do not know where to start, we tried to create a rough plan for working on it:

I. It is necessary to define the goal - the formulation of the goal will help you to clearly go to the result, without deviating from the intended.

II. Determine the target audience - before you start creating quality content,  decide who it will be aimed at. This will determine how to run your blog, what kind of articles you write, what topics to raise  to attract your readers.

III. Choice of how to distribute content - you need to decide how you will convey your information to the end user (website, blog, email, media, social networks, etc.). Also, an important point is the frequency of your publications. It is necessary to determine the golden mean, allowing the reader to "digest" the information received before publishing new information.

IV. Quality Content Creation - Determine who will work on content creation. This can be any employee of the company, from a director to an office manager, or you can hire a company that professionally deals with this.

What content could it be? Information in any form, be it text, audio, video, image, can be called content. The main goal is to provide the necessary information to the visitor of your site, thereby bringing him closer to making a deal/purchase from you.

Content distribution - if you run a blog on the site, you will have to upload information there, you can publish any entertaining articles on your pages on social networks.

Defining plans for the future - it is necessary to systematize publications so that they appear regularly on your site.

Refinement of the plan - it is quite difficult to determine the effectiveness of content marketing since this is not a one-day project, but rather a long-term one, so you need to constantly set goals for yourself. Let's say you want 500 unique visitors a day - if the traffic to your site is growing every day - you are on the right track.

So, we can conclude that content marketing is not a tool of the future but a necessity for the present! We do not advise giving up advertising that everyone is accustomed; however, in order to maintain a strong competitive position in search engines, you need to constantly develop, always give your consumers more than your competitor can offer.