Common SEO Myths Debunkedby Mary Orwells Writer
Search Engine Optimization (SEO) has been an integral part of digital marketing for more than 10 years now, yet it is still surrounded by unfounded and primitive misconceptions and myths. When you hire experienced and trusted SEO Professionals, they should be able to help you quickly dispel these myths. Still, as a future client, it is best to have some background knowledge in the field. Misconceptions, as misleading as they are, still have fundamental truths hidden that could help you in the future. Here are some common myths that need to be clarified.
MYTH #1: STUFF YOUR CONTENT WITH KEYWORDS.
TRUTH: Targeted keywords are more important.
It is a known fact that Google’s algorithm is constantly updating and evolving, and there is still no clear-cut way on how to predict its progression. In order to keep up, the keywords need to be targeted and specific. As much as it is important to keyword load your content, Google can detect if you decide to use irrelevant or unusual keywords just to buff up it's ranking. It is important to use relevant and updated keywords at all times. Many experts also strongly advise being as specific and local as possible. For instance, geo locations are important in making your store visible in your area.
Google has already made it clear that keyword stuffing is no longer a viable practice. It has become more important now to make actual relevant and informative content coupled with helpful external and internal links. It is still advisable to use title tags, but still: Gone are the days when SEO was as simple as putting as many keywords as one can.
MYTH #2: CONTENT DOESN’T MATTER.
TRUTH: Content is crucial.
Content will primarily determine how relevant your entire website is and helps Google analytics decide on how your site should be ranked in searches. As cliché or simple as it sounds, content is the foundation of your SEO. Useful, relevant, and engaging content leads to organic traffic, which is far more valuable than any other traffic brought by ads.
MYTH #3: YOU DON’T NEED LINKS.
TRUTH: Your content cannot survive without links.
Never underestimate the power of link building. Regardless of how beautifully crafted your SEO content was made, it will still render useless if does not have links to make it visible to the public. Without links and link building, your website will remain under the radar. One the other hand, many people see link building as a dying SEO Strategy simply because it’s hard to scale. Google still uses it to determine or gauge how popular something is online.
MYTH #4: SEO IS A ONE-TIME PROJECT.
TRUTH: You constantly need SEO.
SEO is far from a one-time activity. Many companies still think that once your brand name reaches a high ranking in Google search, that’s it. However, there will always be competition. Everyone is vying for higher positioning in search engine results, and failure to update your SEO Strategies will lead to wasting all your initial efforts. SEO is an on-going effort that requires constant vigilance and discipline. User experience, foot traffic, backlink liabilities, and more need to be regularly monitored and improved.
If you are in need of trusted Fort Worth SEO Professionals, look no further than Ozment Media. Since 2013 they have been helping local businesses, regardless of the size, boost their sales stream through innovative and affordable SEO Solutions, marketing tactics, and elbow grease. They currently provide some of the best SEO services, i.e. SEO Strategy and SEO Process, in the Dallas, Fort Worth, Texas area, including Mckinney and Frisco. Visit their website or call (972) 890-3734 for a free consultation.
Created on Jul 30th 2020 01:53. Viewed 436 times.