Choosing A Web Developer On The Sunshine Coast

If you're looking to hire a web developer on the Sunshine Coast there are some key questions you really need to ask. Of course, you want to know what they charge and how long it will take, and naturally, you'll want to see examples of their work - but that's not the real issue here.

What you really need to know is whether they're across the latest technologies and up-to-date with algorithm updates. The prettiest website in the world is useless if it can't keep up or isn't secure.

One Stop Shop

It's also advisable to find a web designer of the Sunshine Coast who is also the developer. Many people promote themselves as web designers but don't have the skills and knowledge to properly develop your site. What goes on at the back end is probably more important than how the site looks up the front.

When you hire a web developer on the Sunshine Coast you also want them to be across the latest SEO and digital marketing trends. In other words, you're looking for a one-stop-shop. That will become even more important over the coming months as Google once again ups the ante.

Google is totally focussed on the User Experience. Any website that fails to make the grade will suffer the consequences. In just the last few weeks alone the search engine has started expanding its mobile first index, began rolling out multifaceted featured snippets and got rid of the blogsearch ping feature.

Changes to Link Building

One of the most important changes concerns link building. A key component in search engine optimization, link building describes the actions taken to increase both the number and quality of inbound links to a site. The goal is to boost that website's ranking.

In the past, Google rated link building very highly. It pretty much said that ranking without links was virtually impossible. Now, however, Google is saying that websites that publish high-quality content that is "highly cited on the internet" will be ranked.

In other words, if Google can find it, it will be used to help your ranking.

Publish High-Quality Content

This is a big change and it will affect the type of web developer you choose on the Sunshine Coast. Now you don't just need a developer with technical and design skills, but one that can actually supply that high-quality content. It's that one-stop-shop we were talking about earlier.

This change is, of course, due to another Google algorithm update; one that allows the search engine to detect popular web content without using links. It was hinted at way back in 2014 and has now become a reality.

When you're 'interviewing' your prospective web developer on the Sunshine Coast be sure to ask their opinion on link building. If they tell you that it's the most important issue in the world, you know they are behind the times!

Don't get me wrong, you still need links but that's because you want people (potential customers) to click on them and visit your site. You no longer need to focus on purely getting links for SEO.

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Created on Mar 9th 2018 03:17. Viewed 667 times.

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