Choose the Right Social Network For Your Business

by Anamika Gupta Digital Marketing

Social media is one of the effective marketing techniques that a small business has at its disposal. However, not all social media channels are designed the same. Each platform has a particular set of users with their own characteristics as to how they interact with content.


So how to choose the best social media platform? Here are a few simple steps to determine which platform is perfect for your business.

Define Nature Of Your Business 

Consider if your company is business-to-business (B2B) or business-to-consumer (B2C). B2C companies can go for platforms like Facebook, Instagram to gain visibility, increase engagement and interaction with customers. While for B2B companies, LinkedIn aids to target, present and potential clients and build a personal contact.

Identify your Audience

To do so, you need to be as particular as possible to make your decision simpler. Ask yourself a set of questions whose answers will help find your specific audience. Like, Who is your typical customer? Their Age and Gender? Income and Education level? Their Interests outside your Products and Servies? 

Use the answers to these questions (and other relevant questions to your business or industry) to help you build out your audience.

Define your Goals

As a business owner, your primary goal likely will be to drive sales by attracting customer, yet, there are many other creative goals for social media marketing. While some brands use social media for Brand Recognition and to cultivate friendly relationships with potential buyers, others might use for customer support. 

For example, on-demand media company Vodafone uses the Twitter handle @VodafoneIN to address customer service issues in India. Not only does it clear up their phone lines, but also, allows satisfied customers to promote their brand.

Match The Platform With Your Audience  

Now that you have identified your audience and defined your goals, it’s time to find your audience. To do so, determine which platform your audience uses with the help of the demographics of each platform. You would also want to consider your active audience on a platform. For example, while many users may have Twitter profiles, however, are actively using it.

Build A Consistent Strategy Across All Platforms 

For small businesses, maximum reach with minimal effort is the key. Thus, instead of focusing on a specific social media platform, creating a consistent social content strategy that is concurrently maintainable, then pushing that content to all platforms. Apart from demographics and engagement, you would also want to know how individuals use these platforms. There are many free scheduling tools available that make it easy to schedule one or two posts per week pushed out to multiple platforms.

Understand And Align On Your Social Goals 

Choosing a platform to focus on dependents on the understanding of your goals for digital marketing. Preferring Twitter to improve customer care may be helpful, given it is a prime platform for customer feedback. Brands in the Health and Beauty industries may consider Instagram to showcase their services and offerings in a visually convincing way. 

Final Remark

Several Businesses may not be able to manage a steady presence on four or more platforms, so it’s helpful to step back, assess, choose your best bets or hire help. It is beneficial to hire a Digital Marketing Service(Link) to help you with your Digital Marketing Strategies and Social Media Management.

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About Anamika Gupta Advanced   Digital Marketing

65 connections, 2 recommendations, 180 honor points.
Joined APSense since, December 12th, 2018, From Bangalore, India.

Created on Mar 31st 2020 01:40. Viewed 183 times.


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