Choices regarding the effective Trade show banner stand

by John Mathew Choices regarding the effective Trade show banner

Just imagine setting up a trade show stall with efforts and suddenly you realize that your stall is not drawing visitors. The reason behind this may be that your promotional activities may not be enough or you are still sticking to Outdoor Advertising Options rather than modern Trade show banner stands. You must be wondering what are the advantages of banner stands over outdoor advertising options. Here are some of the important facts which will help you choosing banner stands over outdoor billboards

It is true that billboards can reach number of viewers but if only those people are near your outside advertisement. That is certainly not the case with banner stand as they are often portable. As a result, you can easily place a banner stand just at the entry of your stall which will easily be noticed by people passing by your stall.
To be very true banner stands attracts the right targeted audience. Your billboard may be noticed by nearly loads of people every morning but they may not be interested in them. On the other hand only interested visitors will willingly participate in any trade fair which is why your banners will certainly influence them
Given the fact that these banner stands are portable they do serve distinctive and extensive range of uses. They are multifunctional and can be transported to any place without extra trouble. Unlike traditional outdoor advertisements, these trade show displays can be used for a college fair, educational fair, consumer fair or any other sorts of fair.
The last but undoubtedly the biggest advantage of banner stands used in trade show is that they are budget friendly and considerably cheaper than outdoor advertisements.

Now when you have decided to opt for Trade show banner stands, your next concern certainly will be what material to choose for your banner. There are two broad types to be considered namely Vinyl or Fabric. Your preferences can be based on the following points

Generally fabric lasts longer than the ones made up of Vinyl. If not stored properly, vinyl may certainly crack or peel which is not the case with fabric as they are more resilient.
The cost of fabric banners are more than Vinyl banners. For events which will be held once, Vinyl is certainly most cost-effective.
Vinyl banners can certainly be swept clean more easily while cleaning of fabric banners is difficult as they are prone to water marks
Vinyl banners needs to be stored more carefully on the other hand fabric are resilient and easily can be rolled up.
Banners which are made up of Vinyl tends to have a glossy finish which effectively reflects light. This may be a problem as certain lighting environment prefers the use of matte finish fabrics.

In short your preferences may vary according to your needs. Based on your requirements you can also effectively design your banner stand according to your business specification.