Chennai’s Beloved Young Designers
As Carolina
Herrera rightly said ‘Fashion has always been a repetition of ideas. But what
makes it new is the way you put it together.’ The perspective and approach is
the key factor that defines creativity even in the field of fashion designing.
Similar to the revolution in every industry of work, the designing sphere has
also undergone tremendous amount changes globally. As a part of that, the
fashion designing industry in India has also witnessed the new wave of collaboration
between the age old traditional designing with the international trends. Fusion
and contemporary styles are the favourites of young Indians. Let’s check out
few new age designers from Chennai who are here to make a mark.
1. Ritika Arya
Jain
A terrific
creative mind, Ritika Jain has turned out to be a trendsetter in the city. Her
inclination towards the art of designing started at a very young age and to
make it big in the industry, she pursued her Designing Management degree from the
London College of Fashion, UK. The 26 year old owns a studio in the
Nungambakkam area. Be it designer wedding dresses or a trendy kurti,
she makes sure to put forward a spectacular blend of Indian ethnic fashion with
international standards. The extraordinary talent of this young entrepreneur
has made her to the list of rising stars in the industry of fashion.
2. Chaitanya
Rao
The success
story of Chaitanya Rao is the best illustration to showcase that talent need
not be accompanied with degrees to conquer the horizon. The self trained artist
had walked the rough path to reach where he is today with his passion for what
he believed in. Ultimate trendy and fusion designing is the forte of this 36
year old. A must visit place for those who loves the creative touch in fabrics.
3. Erum Ali
Erum Ali
calls herself an artist who believed in endorsing the new wave of fashion
designing into the age old typical bridal saree tradition in Chennai. But the
magic of extravagantly crafted wedding lehengas and anarkalis drove her to the
niche position where she is now. Her outstanding works and passion for the
profession made her the most wanted designer among celebrities in town. The
heavy sequence, kundan work and embroidery threading on the fabric is the forte
if her designs. The 31 year old owns a boutique in the hear of the city called
the EA Bridal Lounge.
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