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 of what happened in Moscow when a number of companies and athletes boycotting Olympics.  More so, all companies which are involved in the Olympic Games are supposed to not to uphold policies which conserve the environment t and promote sportsmanship air jordan pas cher . The games are not supposed to be used as a political arena to foster political interests or ideologies. This message is according to the International Olympic committee  As noted by Plummer, (2008) those organizations which honestly align themselves with the Olympic principles ought to go ahead and nike Free Run support or sponsor the Olympic games and gain from the truth that their products will be at the center stage of the global event for a period of three weeks. Supporting and sponsoring the Olympic Games does not imply that a company is supporting the Chinese political ideologies, but, shunning sponsoring the games implies that a company is opposing the Olympic sprit. It will be hypocrisy for a company to pull out of the sponsorship of the games or supporting the games and yet, the companies continue to do business with or within China. Putting in mind that there are clear policies guiding sponsorship deals, there is no point of the games to pull out.