chaussure nike air jordan pas cher

The company air jordan pas cher  is renowned for its hip hop culture and supplies urban fashions in terms of clothes. In order to improve its products quality, Nike together with Apple Inc. produced the Nike+ line of products that are able to monitor how a runner is performing through a radio device that is place in the shoes which is then linked to the iPod nano. In doing this Nike is able to market its products and retain its market share (Hampy 2006).  The products produced by Nike are different as mentioned above. At first, it was just produced shoes alone, but, as technology changed and demand increased, then it was practical for it to expand to other products (Hampy 2006). The characteristics of the company's products are well defined to meet the needs of the consumers; the packaging of the product is considered attractive to entice the customers to buy the products. Nike believes the quality of their products is perfect, that is, it is the quality that matches with the prescription of the product in the market so that it can maintain its consumers who are not misled with the misrepresentation of the qualities with its competitors such as Reebok and others (Hampy 2006).  Nike pair of athletic shoes  Promotion Promotion includes all communications that a company uses in marketing its products. We have four different elements in promotion; this includes advertising, point of sale, word of mouth and public relations (Brown 1993). If a company incorporates all the four elements then a certain level of crossover do occur. Nike has greatly used this marketing mix to its full advantage.