Change your approach in social media for your business
Most of the businesses/brands are creating profiles in all social media sites and they are ensuring their presence in online marketing. Main activities of these business pages are spurring customers to “Like” or "Follow" the brand. Are these activities enough for the social media campaign? How many companies are doing effective campaign for engagement and give the visitors what they need? If your campaign is not effective, the interested customers become reluctant to connect with your brands.
Brands must study the consumer preferences and monitor what customer want from the business pages. Companies must understand what customer wants from the social relationship and this information is very important to meet the expectations of customers. Recent study states that half of the fans in facebook say that they are really not the fans because they don’t visit the page or site after the “Like”.
Top reason why the customers are breaking up
- Companies post too frequently with boring and repetitive content
- They don't offer any good deals/discounts for the fans
- User’s wall became too crowded with marketing or promotional post.
- Companies' post was not relevant to user and no good value.
Customers need meaningful connection and good value with your brands but some of the brands are missing the opportunity to engage with customers. As part of the IBM study, they asked their customers, "what they expect from brand engagement in social media" and top reasons are to:
- Receive discounts
- Make Purchases
- Learn about new products
- For general information about company
Success of the campaigns lies in understanding and delivering what customers want. Ask the people to what they expect from social media are primary step in online campaign. Big companies like Dell and Ford asked people about the ideas of their services.
Modify your social media campaign to deliver best to your customers and avoid unfollow the people from your pages. Ask your consumers to give feed backs, conduct surveys and other method to collect the valuable information. Effective social media campaign includes special discounts, promotions, valuable content, entertainment etc.
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Comments (7)
Nigel Morris WebStra...6
Thanks for all your comments .
Reggie Baker2
yes - build know, like and trust!!
Paula van Dun6
Social Marketing works.
Excellent article. Not always easy to do always. One must have imagination and ideas. The same goes for article writing
Beyond Eleven16
Fresh Money Making Ideas
Social media could be beneficial for any type of business from large enterprises to small businesses as well. Of course if it managed correctly and with the right purpose.
Vishwajeet Kumar14
Blogger
wow! Great article on Social Media, Yes! Today The Social Media is the easiest & largest ways to attract customer.
Marvin Whitehead Jr....14
Internet Marketer
Nigel,I think it's very good change your approach in Social Media or any business you choose to enter into now days:)))))
Manali Patel7
SEO firm
With the social media the need is for the meaningful discussions and to provide the new and useful content to the people in the interaction. And also be the instant responder and not take more time for responding as this is not good sign. And all time come with something new and attractive so that people like to be stay with you. And make connection with the right people so these all are the way to get the success with the social media.