Challenges the Apparel Industry Faces in India

Introduction

Apparel sourcing is the most important part of the entire fashion industry. It is a well known job profile that people outside the industry are aware of. A reputed fashion designing institute in Delhi explains that the role of merchandiser is to get right products at right price before the target consumer comes to know from any promotional platform. If the merchandiser fails in getting the work done, the customer will go to the competitor to get the desired product. Merchandiser plays a crucial part in the apparel industry as they provide raw materials to complete a garment as per buyer’s choice. Merchandising course in Delhi keeps students aware about the challenges that they might face in the industry.

What Challenge Does Apparel Industry Face?

Working in any industry has both pros and cons including apparel industry. Here is the list of few difficulties or challenges that apparel industry faces:

• Consumerism- Fashion industry changes rapidly and so do the demands of the consumer. Looking at the celebrity outfits on the ramp or red carpet make them want the outfit. Producing the garments requires things like growth in collection, range of various products, packaging etc. This can create complexity in supply chain and product development process.Quick accomplishment of consumer’s demand can cause difficulty in sourcing and fulfilling their demand.
  
  
• Brand Sensitivity- It is the brand name that gets affected if the supply chain fails to deliver. Other things that can also affect the brand are products being constantly out of stock, poor quality of the product,consumers or workers treated poorly by the brand. This leaves a very poor impression of the brand name along with losing your customers.
  
  
• Sustainability- Brands these days should focus more on planning strategies to sustain in the market. Consumers are fully aware about how the retailers or brands operate.If the brand is connected to any negative topic, this will lead a negative impact in the eyes of the consumers.
  
  
• Inventory Intelligence- Weather seasons makes the work of apparel industry a bit challenging. Brands need to cut down the price of the products if the change in season causes an adverse impact on the product they sell. If the summer isn’t too hot, the seller will have to lower the price of the garments suitable for summer.
  
  
• Festive Season- During festivals, sellers need to lower down the price of the products both online and on the stores. This helps them in drawing customer’s attention. Various deals, promotions and discounts lower the actual price of the garment.

There are times when these challenges cause a bad impact on the sale of the product. An apparel merchandising course teaches students ways to avoid or overcome these challenges. There are various colleges offering merchandiser course in Delhi, which helps in understanding how the apparel industry works and grooms students for it. Look for these courses in fashion designing colleges in Delhi if you want to pursue a career in fashion industry.

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Created on Nov 12th 2018 10:15. Viewed 483 times.

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