Challenges faced by marketplace ownersby Fernandez Angeline Marketing advisor
Growing the marketplace is a little harder than creating the marketplace. Yes, because there are alternate options are available to kick start your own marketplace website without having technical skills.
Recently, I came across marketplace script (RentALL Airbnb clone script) who can assist you to build a rental website from scratch. But the problem faced by entrepreneurs lies in the growing the audience the reputation of that marketplace.
Let’s see it one by one and how you can overcome them.
Many online marketplaces had succeeded in their business because of their design. In the e-commerce business, the customers would like to see the images, product description, price details, reviews and so on.
Hence, the listings should be properly optimized for better conversion. In the private online store, the owners can have direct control over their product presentation but in the marketplace scenario, this is different. They have a little control over them and they know how to manage.
To overcome this, as a marketplace owner, you should create a step by step guide for sellers to manage their listings from scratch. This helps them to showcase their products in the best way.
2. Review management system:
A most important part of your customer journey is building trust. Most of the online buyers go for the reviews and ratings about the products in which it came from real humans. Research shows that 91 percent of people regularly or occasionally read online reviews, and 84 percent trust online reviews as much as a personal recommendation.
The best part of your customer journey is building trust in your brand. This can be only possible by the genuine online reviews which are found in the marketplace. You can get reviews not only from your marketplace but also from the third party websites to make it more trustworthy. Some of the products or services in your marketplace may have gotten the low ratings and reviews, which will indulge the customers to skip.
To solve this, you need to curate the listings and identify the products that are defective. You should convey the message to the sellers and initializing the necessary actions against it.
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Created on Apr 29th 2019 06:23. Viewed 154 times.