For any startup online reputation management, local search
and neatly organized and curated social media profiles are vital. There is much
hype about the latest trends and strategies that will make the hit list for the
year 2017. But in the rush to find out the latest trend, it wouldn’t be prudent
to overlook the strategies that we have already been working on and that which
has showed results. They include online reputation management and local listing
optimization.
Following are the biggest challenges entrepreneurs need to
know and the opportunities that they need to be aware of for the year 2017.
Online reputation
management:
Here is the challenge: this is very tricky for businesses
and startups as there are companies who do not have any idea on how to get it
started and how to work on online reputation management. There is an auto
complete function from Google and that could give a negative term for the
companies and that’d in turn be a blow on the potential customers. There are
various tactics that has worked its way and that the startups need to know
them.
Solution: online reputation management is very
important for the startups. The customer base that you have now needs to be
utilized. Take a step ahead in inviting these people for a feedback and when
there is a negative feedback or any discrepancy, revert to it immediately. This
can be done on social media.
Local SEO / Local
listings
The challenge: for Google maps and mobile
optimization, the local SEO and online listing keeps changing. The key
component of ranking algorithm in Google is local citation. Claiming for the
listing is not enough. The duplicate listings need to be identified and cleaned
up. The listing information should be up to date and there shouldn’t be any
confusion with the customer base with the listings.
Solution: there should be verification and
claiming of local listings and then these should be submitted to the data
aggregators. If there comes an issue with the duplicate listing removal, you
could actually rope in a partner and thus speed up the process. You can also
maintain a program that’d remove the duplicate listing and the information.
This program could also help in preventing and safeguarding any other potential
duplication. The dashboard data needs to be reviews right from the calls,
clicks etc.
Social media engagement
The challenge: video streaming is one of the latest trends
that’d rule the year in the social media. There could be a challenge as to when
you can get started and where to exactly engage the audience if you are a
startup.
Solution:
Instead of targeting the audience and working on the demo to
one group of audience, you could actually cover up all the social media bases.
The social media pages need to be curated and there should be engagement of the
audience. This should be the main focus. If you do not have the base, you could
try the paid social media advertising. Work on something interesting, target
the right audience and then work on it to stay there with the ongoing campaign
for reaching out more people.
For attaining the targets and reaching your goal, your
product and the business need to capture potential customers. You could work on
the live streaming and content marketing but digital marketing foundation is
very imperative. Best Digital Marketing
Services would be to make the base and then work on the other strategies.
These could be the essential for any startup for the year 2017.
For More Details:
http://www.finstemwebsolutions.com/