Certified Google Partner Agency Benefits

Google Partner is one of the most prestigious badges for any digital marketing and advertising firm. Google, which is considered to be the best search engine worldwide, gives it to those who deserve it. Online marketing firms have to earn it and continue to work good to maintain it. As any company or an online marketing consultant or a web professional becomes a certified Google Partner, he or she gets access to a range of benefits, such as live training events, industry insights, promotional offers, better test opportunities and professional networking tools designed just for partner agencies. For example, when the digital marketing agency attains Google Partner badge, it gets the best SEO training from Google itself. Clients come looking for Google Partner SEO agencies on their own because every business entity knows the strengths and importance of Google Partner firms. This badge raises agencies profile and gives a lot of business to partner agencies. It is a brand in itself and as you display the badge ‘Google Partner’ on your website, you are ought to get a lot of attention from your future customers. Also, the partner firm can get its employees undergo Google AdWords certification exams for free as well as avail Google AdWords promotional offers.

Google has its own way of promoting its partners. As you become a Google Partner, Google introduces you to potential clients through unique search engines for Partners. The partner badge shows that your business is healthy, your clients are happy, and you follow Google best practices. And this is what pours in more business for you. All the above mentioned benefits are certainly alluring and are enticing enough for firms to just go and get the Google Partner status. However, it is not so easy to get this prestigious badge from the most prestigious search engine of the world. Agencies or professionals who wish to earn the status of Google Partner have to clear an AdWords certification exam. This is because Google wants all its members to learn the best marketing practices and take it forward. And since you are going to be associated with Google, it is Google’s responsibility also to see who is using its name and why. Then comes the business statistics. Google keeps a check on partners’ AdWords spending limits because a hefty budget hints at many happy clients. And lastly, all partner firms are required to follow Google’s best practices and implement them for maximizing client’s revenue.