Celebrity Advertising: A Boon Or Bane For A Business

Celebrity Advertising has greatly influenced the commercial world sprucing up some latest celebrity gossips. Such a convincing advertising is practiced using a famous person's image, money, popularity, or fame in order to promote products or services. 

Have you ever bought some product just because your favourite celebrity used or endorsed it? Or have you praised a brand specifically for it is being supported by your favorite celebrity. Don’t tell me you never thought of buying that pair of glitzy Nike sneakers you thought would make you run like Usain Bolt. Well, at some or the other point in life, we find ourselves greatly influenced by celebrities and their lifestyle. And no sooner this mere attraction turns into an addiction.

Celebrity advertising is another mode of convincing marketing that has shaped many business names to turn into leading brands. Most of us specially, teenagers and youth feel connected to these celebrities and so does to everything they endorse. Considering this as a boon, many of the businesses actually began shelling a huge sum on celebrities to get them connected with their brands. This trends came out with the mutual benefits for both business and celebrity. Business association of such kind have become the perfect source of latest celebrity news in Hollywood. 

Key Benefits Of Celebrity Advertising 

Before you actually think of what celebrity advertising has to offer, it is better to know its advantages. Doesn’t matter if you are running a print, web, radio or television commercial, it is the celebrity appeal that counts. Small companies go for local celebrities while big brands end up having popular celebrities for promotion and advertising activities. 

Find the more convincing reason out of the all given below. Who knows after reading them you might end up having a celebrity ad campaign for your next project. 

Influences consumer retention/aversion

The fondness of people towards some celebrities most of the times influences their purchases and decisions. No wonder you would see people saying “Can you show me the dress she won in her last episode” or “ I know if he is advertising that product, this is going to be good for sure”, etc. This is exactly how celebrities influence the credibility and popularity of a product/service.

   

Brand Positioning 

A major of the companies use celebrities in their advertising to escalate their brand presence. This helps in positioning the company along with its brand on top and specifically above those ordinary ones who know nothing about celebrity advertising. Remember that sprinted growth of Nike when Tiger Woods signed up for its golf apparel and footwear line. Such celebrity inclusion reinforces the customers’ belief over the product/services and the message conveyed.  

Attract Customers 

For every small company, forming the audience, clientele and readers is a one difficult task. So when these local celebrities appeal to their customers during advertising, the chances of getting is in favor of the company are much higher. And a big yes by those consumers who have affinity towards these celebrities. 

Conclusion: When it comes to celebrity advertising, get ready to enjoy the perks and vigilant to combat the fails. Remember the association of celebrity with your brand does not just end right after the ad campaign but it’s actually the beginning.