Cannabis Packaging Strategy - The Need for Sustainable Edible Packagingby Patricia Lecount Cannabis Researcher
Sustainability has recently become an essential factor for cannabis edible packaging companies. Consumer demand increased with many brands’ focus shifting towards providing an eco-friendly solution to customers. However, a sustainable packaging strategy must evolve frequently. It needs timely evaluation. A packaging company cannot have one pre-established solution and carry it on without improvements. Additionally, the plan should be an amalgamation of various initiatives. Cannabis companies need to follow a few techniques when creating or updating their strategy.
They Can Design The Packaging To Promote Single Servings
Many brand owners will find the single-serving packaging technique unreasonable because it can produce unnecessary material waste, unlike a bulk package, but it is the opposite. People waste approximately 33% of the produced food; even more in industrialized countries at the consumer and retail levels - it happens about 40% of the time.
Food waste takes the world closer to scarcity, and it also wastes the resources needed to grow, harvest, manufacture, pack, transport, and sell these products. Hence, sustainable packaging needs to be a means to reduce food wastage. Single-serving consumption packages can help get closer to that objective. Single-served gummies get used instantly, decreasing food waste and increasing product consumption.
They Should Partner With A Likeminded Packaging Company
Most packaging companies produce plenty of waste. So, from a cannabis edible packaging company to cannabis product sellers, everyone should be part of the solutions to find sustainable business methods.
When searching for packaging companies, a cannabis brand must choose one that understands its goals. If the company uses environmentally friendly materials and plant-based ink to print, and if it powers its facilities with renewable energy, all the points get ticked. It is how packaging companies promote a healthy ecosystem and reduces their carbon footprint.
They Should Choose Appropriate Packaging Sizes
It is one of the best ways to reduce waste and unnecessary material usage. Optimize the size and weight of the packaging to suit the product. For instance, the package should only be big enough to fit the product and not use extra space for no reason. Minimal printing and graphics on the packaging can reduce its weight.
While heavier packages cost plenty to manufacture, store, and ship, compromising the protective and functional quality of the packaging is not an option. Cannabis edible packaging without the desired functionality cannot be sustainable packaging.
We recommend cannabis edible sellers consult with packaging industry experts, explain their requirements, and understand the aspects of sustainable packaging. It contributes to the ecosystem and the businesses.
Created on May 30th 2022 23:44. Viewed 96 times.