Articles

Cannabis Edible Packaging - Ensure Branding and Safety

by Patricia Lecount Cannabis Researcher

The cannabis edibles market is rapidly growing, but its challenges with packaging remain unshaken. Although the government lessened the severity of the restrictions with the 2018 Farm Bill, many regulations continue to limit product sales and usage. Complying with the laws requires creating unique and compelling cannabis edible packaging that entices customers to browse the shelves.

Cannabis Edible Branding

Branding is a component in the product launch of a cannabis edible because it is critical to customer appeal and product success. Every edible product differs in potency levels, sizes, and weight. So, the packaging must include in detail all the elements, such as the labeling and warning requirements the state imposes on the cannabis industry.


Brands must address both legal and aesthetic restrictions, which requires knowledge about the industry and professionalism as a business.


Cannabis edibles rose in popularity and are helping the industry evolve and expand. The states have been witnessing a steady growth in the number of cannabis businesses since its legalization for medical and recreational use. Cannabis farmers are taking advantage of this opening to acquire a valuable market share. However, product branding becomes crucial in the initial stages of the business.


The branding approach requires an in-depth assessment of the current market, competition, and the various design elements of cannabis edible packaging that draws customer attention through visuals, such as the logo, package texture, design, and color.

Cannabis Edible Safety

Cannabis edibles involve various safety concerns. Consumers can find edibles in many forms, like tinctures, brownies, cookies, suckers, snacks, chewable, chocolate bars, infused drinks, treats, and more.


Children are curious beings, and most of these items naturally appeal to them. Hence, ensuring safety is essential. Reputable brands like CRATIV offers high-quality packaging with risk-free seals and locks. Government regulations must be met, and children's safety ensured.

Cannabis Edible Products

Many cannabis edibles provide consumers with a remedy for different health conditions. These do not produce psychoactive effects (high), which works as a strong selling point for many brands. With these products offering high-free benefits to consumers, the packaging design and labeling should be unique and indicate that the product has no mind-altering effects. The design should target a specific market segment. This segment is different from cannabis consumers who seek psychoactive elements.


Consult with the professionals at CRATIV to understand cannabis edible packaging in detail and how it can help establish the brand.



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About Patricia Lecount Freshman   Cannabis Researcher

4 connections, 0 recommendations, 26 honor points.
Joined APSense since, February 16th, 2022, From California, United States.

Created on Mar 24th 2022 07:21. Viewed 125 times.

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