Can your branding campaign be more creative?

by Amar Jyoti Advertising Pvt Ltd Advertising Agency, Graphic Designer

You start a business and you wish for a high consumer reach.

Ok every brand does, who would like to work in isolation?

So, for larger brand awareness and for a tough competition to your competitors you decide to start a digital branding campaign to comply with the consumer preference to video and social media.

But as soon as to decide so all that you are suggested with is, “be creative, think new and think extra ordinary”.

That’s a pretty wise suggestion. Among hundreds of branding campaigns running to influence the target audience, it’s your creativity and imagination that makes you the polestar of the dark sky.

But how to you be creative, how do you come up with something new and extraordinary?

Well, I can’t make you think creative or be imaginative, but I can help you with certain tips that may assist you in planning your successful campaign. Let’s check them out.

Be a story teller: let your campaign run through any medium, be a story teller in speaking out. Tell them a story that hits on anyone or more of their emotions. Be it empathetic, funny or motivational. The emotions you use in writing your copy, will decide how your customers will connect to your brand.

For example, consider the ongoing social media campaign by Parle-G, #youaremyParle-G that makes use of varied emotions that show relationships and help people connect to the brand by relating to it.

Visualize your brand vision: An ad campaign is not just promoting your brand values but also your brand vision. The latest ad campaign #kiskabaja by Xeomi India is the best example of it. Use of the element of humor, to highlight their brand vision of a Xeomi in every pocket, is worth remembering, by every individual who sees that, just as I did.

Something that sits better with the audience: Remember that the audience does not want to see your ad when they have hundred others and you are one in the crowd. So, don’t just inform them, rather chat with them in your campaign. Refer the cosmetic brand L’Oreal’s campaign #onlyinsalon that speaks about what every single customer down there feels about hair coloring, which is sufficient to bring the customers to the L’Oreal salon.

Taglines do work: “Jo bivi se karee pyaar, vo prestige se kese karee inkar”

“Kya chal raha he- Fogg chal raha he”.

You may think of them as lame, or impractical, but at the end of the day, be it any medium, it is these unusual taglines, that people remember for years and in fact start using it in their regular conversations, doubling your brand awareness.

These are some of the known yet underestimated factors of a worth remembering campaign. Test them through any campaign you remember and you will find them there. So, what are you waiting for, work out your campaign on these factors and be known.