Articles

Can professional corporate video production actually save you money?

by Gradient Films We make videos and we get our hands dirty.

Considering producing a corporate video for your business? Brilliant idea! Corporate videos are one of the most influential marketing tools out there. Surprisingly though, they are often underutilized as many companies believe video production is expensive.

Sure, you can get budget videos produced for a fraction of what you’d pay for a professional commercial video production. Nevertheless, that won’t be a smart decision. Why? You ask? Rather than looking upon video production as a costly investment, you instead need to consider the Return On Investment you are gaining.

You may shell out more enlisting a corporate video production company to produce a video with a well thought out story and the proper production techniques, and it could very well see at least twice the sales that month simply from people viewing your video, resulting in the video paying for itself.

You might be thinking; but what about a budget video? Surely that will still work but just not as well?

No. A budget video is more likely to appear low quality and ineptly produced, meaning that if anything, it is more likely to hurt sales due to damaging your brand reputation and putting potential customers off. So high cost of professional videos may seem like a lot out of context, but just think of the return on investment it could provide - it's cheap when you think about it.


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About Gradient Films Junior   We make videos and we get our hands dirty.

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Joined APSense since, April 11th, 2018, From Boston, United States.

Created on May 24th 2018 03:53. Viewed 366 times.

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