BUSINESS FACT #1:You need a purpose/reason for going into business, a "WHY"

So, here you are either just starting to go into business or you already
are in business but not doing to well and wondering why.

Well you have 1 of the correct questions but perhaps not in the correct
context. Why? A simple word, 3 letters, asks a question. But are you
asking the correct question?

The question is not “Why am I having a hard go of it?” or “Why is the
business not taking off?” The question is “Why should I be in business
for myself?” Let me tell you, if you do not have an answer to that
question you are in trouble! Deep trouble and should not be working
for your self.

Your answer to that “Why?” is what should have you jumping out of
bed each morning. It is what should drive you when your tired
because your answer must fuel the passion that needs to burn inside
of you. Without that fuel your desires are just dreams unrealized
and all your wants are just so many wishes made after tossing a coin
in the well.

Maybe your “Why” is to be your own boss, can you do it daydreaming
or hoping for it?

Perhaps its to provide a better life for your family, friends or yourself.
Is it going to happen if you just wish for it?

Or maybe having the most toys, like a Ferrari or a house in Greece or
the ability to travel the world at a whim is what turns your crank?

What your “Why” is does not matter to anyone else, but it must matter
to you. For you it must be powerful beyond anything else!

Find your “Why”, your reason for doing, then become passionately
enraptured by it. Allow it to guide you and keep you focused on the
journey ahead because the next step is to share it.