Building your brand image through an advertising agency

by Jason Rego Marketing Adviser More often than not, creation of a product is not sufficient to make its sales figure grow. Entrepreneurs have to sufficiently invest in brand building, advertising and other promotional activities in order to make their products popular. The number of mass media have increased manifold in today’s time which is why entrepreneurs have at their disposal a number of channels of promoting their products. However, does an entrepreneur have the time to advertise his own products? Is s/he familiar with the concepts and ideas that would be appealing to the public at large? Would it not be better to leave the job of advertising one’s products to the professionals?

There are several advertising agency in Mumbai that handle the promotion of one’s products in order to build a customer base. These agencies handle slogans, press releases, video campaigns, voice campaigns, social media campaigns and much more. They come up with innovative concepts which signify what your products stand for and help to create instant brand recognition for them. Full service ad agency has a team dedicated to different kinds of tasks such as email marketing, creating ads for television and YouTube commercials and even a team for coming up with unique radio advertisements. Representatives of the ad agency would sit with representatives of a company and take their inputs about their own product. Based on client inputs, the creative ad agency comes up concepts and ideas that would showcase the product base and appeal to a wide number of people. Not only are these ideas targeted for television viewers and radio listeners, but also for word of mouth publicity. In today’s time, a lot depends on word of mouth publicity and more number of people subscribe to a product based on word of mouth rather than being bombarded with information on various platforms.

Creative advertising agency also keeps track of the progress of the ad campaigns that they are spearheading. From time to time, they analyse the success of the publicity campaigns being conducted and then alter the ideas that are less successful than the others. Moreover, they use their own channels for spreading information about your company. Therefore, you need not worry about people getting to know your product as the advertising agency in Mumbai would take care of everything on your behalf. You can concentrate on other aspects such as quality of your products, distributions and sales.


Jason Rego is an advertising professional with his own advertising agency in Mumbai. He has been in this field for long and understands the finer nuances of what makes an ad campaign successful.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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