Build Your Email Marketing Contacts list using a List Broker
by Janet Anne MarketingHave you decided to build an email marketing contact list with
the help of a list broker? If yes, then it is always advisable for you to be
aware of the noteworthy differences between acquiring a list of physical
addresses or phone numbers and obtaining e-mail addresses.
A list broker is a marketing company that garners and sells contact details for
Email Marketing. Usually a list broker enables you to buy a small list based on
matching data in a larger list to your requirements. The process is not that easy
if you want to use a trustworthy list broker to obtain email addresses, because
the email addresses on a brokered list must be permission based by law.
According to several
industry experts, it is quite risky to obtain e-mail addresses from any list broker
because if the list broker you select does not understand or stick to
permissive laws, then sending e-mail to the people on the list that you have
purchased from the list broker can land you in trouble, as you may get
blacklisted. This is sure to harm your reputation and tarnish your image.
Purchasing a confirmed
- permission e-mail contact list
For sending e-mails
through list brokers confirmed-permission lists are the only possible option.
These lists are hard to obtain so it can be quite expensive as these lists
contain email addresses of people who are interested in receiving particular
types of information. In -order to send a single e-mail to a confirmed -
permission list you have to spend between 10 and 30 cents per e-mail address.
You must always be
careful of the made up confirmed - permission lists for sale as a data file.
Remember, that quality confirmed - permission lists are too valuable to sell
and are perpetually rented out.
As confirmed -
permission lists differ in quality, therefore you must remember to ask any
broker some hard questions about the procedure used to acquire permission,
like:
• From where and how
the email addresses were acquired?
• When permission was confirmed?
• How interests are chosen?
If the subscribers
remember opting in and wait for your e-mail as a result, then it can very well
proof of a confirmed-permission list.
Leasing an email
marketing contact list
The meaning of leasing or renting a list is that the list broker
never gives you the email addresses used to send your e-mail . Rather, you
supply content to the list broker, and the list broker forms and sends your
e-mail to the list. Moreover, be sure to combine a sign-up link in your
brokered e-mail because list rental purchase only one sending opportunity.
Subsequently, you can include to your own list the names of the potential
customers who are interested in your merchandise, but are not ready to purchase
at the moment they receive your brokered e-mail. But in case if the list broker
does not permit a subscription link in the email, make certain that any links
in your brokered email guide to a landing page that has your sign-up box, link
or button.
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Created on Dec 31st 1969 18:00. Viewed 0 times.