Build Links from Trusted Sites

by Ashok S. Digital Strategist

The internet has a ton of spam sites and Google has committed itself to weeding out spam sites and only producing trusted sites within their search engine results page. One of the most important steps of getting a website within the top spot of search results is to build links from trusted sites back to their website.

When a website has backlinks from a trusted site it tells, the major search engines that they are an authority on that subject. The best way to describe this is there are many websites and blogs that quote Wikipedia. Because they have Wikipedia quoted on their site they hyperlink the word Wikipedia to go to the quoted page. Because this website has so many different sites pointing to it, search engines believe it to have produced highly relevant content so it shows up high within search engine results.

Search engines also take into consideration if the link linking back to another site is on a trusted site. It does not benefit a website to have links on sites that have nothing to do with their products or business. A website doesn’t want a link on a cooking website if they sell car parts. The two have no relevance to one another and will not benefit each other for link.

Building too many links too quickly will be considered as spam from the search engines. Getting a Link Building Company can be beneficial for a website because they know the rules and guidelines for link building. If a business has too many poor links pointing to it, then the results of that website will go down in results rather then moving up.

Have a look at this comprehensive guide on link building strategies in 2017