Buck Up Website Owners – SEO Checklist for This Year
If you’re still following the same old SEO routine, then buck up, and figure out what’s new in 2016.
If you’re waking up after so many years, then there is long way waiting for you. Or if you have poked the SEO world just a few months ago, then you must be surprised after seeing how many things have been changed. While working in SEO realm, being updated is the most important step that everyone should follow, as stated by SEO Companies in Dubai, so here we come up with the updated checklist of SEO 2016.
In this post, we have segmented this checklist into three main sections:
Basic SEO
Keywords & On-Page SEO
Content Optimization
So let’s get started with this new list!
Basic SEO
Install Google Analytics
Google Analytics will help you in gaining insight and make you understand the marketing better.
Add your website on Google Search Console and Bing Webmaster Tools
While analyzing various factors, these tools can have an immense impact on your search traffic, so you must have this.
Check your site speed at PageSpeed Insights
Getting score of around 85/100 is believed to be a good score for both mobile and desktop version. Don’t forget, if your site takes more than 2 to 4 seconds to load, then your visitors won’t take a second to move on.
Make sure your CMS is employed with plugins
Next move, is to ensure that your CMS is employed with an SEO plugin enabling you to write the title, meta description, image tags, heading tags and web page tags. We would suggest you to employ Yoast SEO for WordPress.
Make your site responsive
Make your website responsive, so that it deliver great user experience across all devices.
See for broken links
Use any online tool to check if there are any broken links available on your site.
Create a sitemap.xml and upload it
Create a sitemap for your website and submit it to Google and Bing by accessing appropriate sections available on Google Search Console and Bing Webmaster Tools.
Create Robots.txt File and Upload it
With Robots file, the search engine bots can easily crawl your website and other pages.
Run an SEO Check
After submitting your website on Google Search Console run an SEO check. Analyze the following sections:
Identify errors in your rich snippets
Improve HTML on your web pages
Create responsive coding with mobile usability
Check the blocked resources (the URLs which are blocked from search engines)
Test Robots.txt file and find any errors if any.
Check for 301 and 302 Redirects
Check, if your website is having any 301 and 302 redirects, you can use any tool for performing this check, as suggested by SEO Companies in Dubai.
Check the server
Check is your site is being hosted on a spam server or not. If it is, it can destroy all your SEO efforts.
Deploy an SSL Certificate
When it comes to online business, it is essential to building trust with search engines as well as viewers by giving a small price.
Claim your business
Claim your business by adding the URL on different social media channels such as Facebook, Twitter, LinkedIn, Pinterest etc.
On Page SEO
At this section, we assume that you’ve prepared your list of keywords, so here is a quick primer:
Start Google AdWords and login to your account.
Select Tools > Keyword Planner: search for new keywords.
Enter your primary keywords, and select the other options.
Later, you have to research for the keywords that are gaining popularity in the digital world and also check Google Trends.
Title, Meta Tags & ALT Tags
Keep your page title limit in between 60 to 65 characters and make sure you have infused relevant keywords.
Your meta description should comprise the characters around 155 characters.
After that, write appropriate ALT tags. Don’t forget, the search engines can read the text but can’t see images.
Header Tags & Internal Links
Write heading tags for markup sections and sub-sections of your web pages.
Start building internal links. Don’t link text like ‘Click Me’ or ‘Know More’.
Content Optimization
For content optimization, consider the following lists:
Generate your content in a natural, conversational tone
Make sure there is a connection between the content and title
Create an FAQ page and give answer to every question that exists in your niche.
Tell us, what’s your checklist for this year, in the comments section below!
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