Branded pages should be optimized too

Optimizing your ‘priority pages’ like the home page, product or service pages is no enough is not enough you really want to get overall success from your SEO campaign. Many businesses make this mistake of only optimizing the main pages and ignore the rest ones, but if you are doing so you are actually missing out various opportunities by not optimizing the rest of the pages of your site. For instance branded pages such as contact us page, about us page, employee directory page or company history page are often overlooked. However, your target audience do search for these pages and these pages should be optimized for the branded keywords so that you can improve your search engine optimization campaign.

Here are the following reasons, given by San Francisco SEO experts why should you optimize branded pages -

• A Better User Experience

Optimizing the branded pages can help in providing users a better searching experience. Searchers know this very well that the more information they will type in query bar or say via voice search the better results they will get. For example a user looking for the company contact us page or phone number or email address will type company A Phone or company an email or Contact Company A. So if your page is not optimized for these keywords they will end up landing on your homepage and from there they have to find the contact us page or contact information of your company. Though they will eventually be able to find the information but it will add unwanted and useless extra steps to reach to that page to which they could reach directly if it is optimized.

Thus focus on every page of your website and optimize it so that it can provide the better user experience.

• Site Links

When you optimize the branded pages, the contact us page, about us page, or other pages and include a clear and concise title tag then chances are increased that Google will include it as site links. Whenever you search a company or brand, you will notice that Google also provides the other links that might be useful for the searcher. If you will not optimize the branded pages the Google will not show the links in the search engine result page and users searching for branded pages will have to take unnecessary extra steps to reach to those pages. So optimizing the branded pages will allow Google to show up the links below the main link, thus it will improve the user experience and you can get an extra edge against your competitors.

• To differentiate from other companies

Though it is recommended that you should do a proper research while selecting your company name and check on the web to see if there is some other company present online having the same name as yours. However, not every business owner takes this suggestion seriously and do not even bother to now if there is another company with the same name. In such a case, if you optimize your branded pages like about us, will help in differentiating your company from another brand that has the similar name as yours.

Thus optimizing branded pages will help in improving click through rates and provide great user experience. If you are looking for more help and guidance then contact the best Nashville SEO company.