Brand Marketing Center (BMC) An APSense Application
One of the most important
aspects of building business is how our customers and clients perceive us. I am
a firm believer that the more you define your business the better the understanding
as well as consistency when it comes down to word of mouth.
Wincer introduced an
application to me the other day and asked if I would test it out and tell him
what I think. Needless to say I instantly fell in love with BMC. This
application is designed with the new business owner in mind and works very well
for the seasoned pro as well. In the next section of this article I will be
talking about the new application on APSense called
Let’s start with the title of
the app,
From Beginning To Eternity
The first thing you will see
is this statement “Create your brand page in less than 5 minutes” and they really mean it but I would spend more
time on the app than 5 minutes… Trust me on this, you will want to spend much
more time fine tuning and being creative. I spent at least 3 hours trying different
things just to get the look and feel just right.
Have a look at my BMC I created the other day
You will be taken through a
wizard that will walk you through every aspect from start to finish. Here is
what is involved.
Basic Info: You will be
required to give basic information about your business like the name, web
address and a brief statement about what your business is all about. Don’t
worry because you will be able to go back and edit your information later.
You will be required to add a
brand logo. It will tell you that you will only be able to upload a Gif or Jpeg
but Png works well also so make sure you do this.
You will then be taken to a
background editor where you can get as creative as you like. You can see a
sample of my BMC Here. Take the time and really think this through because the
whole concept behind BMC is to market your brand. I don’t know about you but
what I do reflects on my business and I want to be sure everything is in good
taste.
Next you will be adding your
social media’s feed also any rss feed you may have from your blog. You will be
given a list and a form to add your feed information. This is a very important
step so don’t pass this by.
You will be taken to a screen
that will allow you to add related websites and posts but make sure that they
are connected in some form or another to your business or website and about
your business or website.
Next you will be taken to a
screen where you can add videos related to your business. If you don’t have any
videos you may want consider making one or having one made for you. Remember
that the whole point of this is to create your brand and represent your
business.
There is also a section where
you can get badges for your website or blog. I would suggest you do so. I am
personally looking into a way to add a badge indo a signature somehow and using
BMC as the hub that leads to everything my business is about.
Well that is the basics. You
are now ready to move into building and shaping your branded business. Make
sure you are ready to do just that. Put aside the time and get creative. After
all, this is your business, your brand and you want to best represent and
present yourself.
Look for some tutorials and
videos that I am sure will follow but in the mean time if you have any
questions I will be glad to answer them and if I don’t have the answers I will
be sure to relay them to the APSense Developers.
PS
Make sure you connect with
other BMC owners and help populate your business.
Post Your Ad Here
Comments (30)
Neville Dinning10
Independent Consultant
The title of your page is "Handcrafted custom jewelry, swarovski crystal necklaces, genuine pearl sets, bracelets". That does not have the Brand "Fashion Jewelry For Everyone" in it. I do not see your Brand Name in Headings on the page. You may have to change the Brand name, add some headings with your brand name or edit the title of your page.
Gurinder Kohli3
FashionJewelryForEveryone.com
Getting error while creating a Brand Pag for my online business "Fashion Jewelry For Everyone" ...
The brand name was not found on the destination web.
What am I missing here. Can someone help.
Thanks in advance.
Gurinder Kohli owner of FashionJewelryForEveryone.com
Philippe Moisan16
Tutorial videos, sci-fi writer
Yes you will, Wincer was wise enough to limit the number of points we can get for each section :)
Don Dousharm10
Entrepreneur, Publisher
Ok Now I will never catch your score :)
Philippe Moisan16
Tutorial videos, sci-fi writer
That's cool, Don. By the way, it does work to add the Brand name in a post, I used the H3 tag and it works fine, so I finally have stuff on my Webs tab.
Don Dousharm10
Entrepreneur, Publisher
One of the things I found out early on is I couldn't add my fan page because the url does not match and fb does not use h tags so I took the widget that is coded in iFrame and added it to the about section of my BMC and it works great.. Just one way around if you are faced with titles that don't match...
Philippe Moisan16
Tutorial videos, sci-fi writer
I will experiment with it, because if I can put my brand name in my H tags without putting it in the title of the post, I will then be able to add tons on content on my Webs tab
Don Dousharm10
Entrepreneur, Publisher
According to Wincer we can use the h tags as the software will detect them so that is why it is important to make sure that your brand page title is used in the tags. Philippe I also use my bmc title in the title of my blog posts just to be on the safe side as I hate re-doing things Lol
Philippe Moisan16
Tutorial videos, sci-fi writer
I thought we had to have the brand name of the page in the post's title, I didn't know having it in the H tags was sufficient, thanks Don
Don Dousharm10
Entrepreneur, Publisher
Well Edly, It sounds to me like you are not including your bmc title in your h1, h2 or h3 title tags of your post. I think you are trying to add to your Webs section. If that is the case then follow what I just told you. It also helps to add your BMC title in your title on your blog posts. If that is not what you are saying then please give us more detail like what it is you are doing that is causing that error message...
Edley Bangit3
Network Marketer
I am having a problem. "The Brand Name was not found on the destination web". I have tried all the possible name I can but did not succeed. I just can't figure out what's wrong. Can anyone help me? Thanks!
Don Dousharm10
Entrepreneur, Publisher
Thanks for the compliments Gwendolyn... :) I haven't heard from you for awhile so very glad to hear from you now. Smiles again!
Don Dousharm10
Entrepreneur, Publisher
I would say that is accurate Warren. The only way to install the code is to have access to the html or in the case of a blog like blogger or Wordpress or any other platform you can just install the code as a widget using text. It is not required to install a badge though, It is optional.
Warren Contreras14
Old Retired Guy
In order to complete Step 2 you must have access to the code for your website and if you are marketing a brand for a product you affiliate with, that is not possible. Are you saying you must create a new pre-sales of your own for your product in order to complete this step?
Don Dousharm10
Entrepreneur, Publisher
Thanks Philippe I appreciate that...
Philippe Moisan16
Tutorial videos, sci-fi writer
Don, the links to your BMC articles will be posted in the new group about the BMC here http://www.apsense.com/group/brandmarketing
Don Dousharm10
Entrepreneur, Publisher
Thanks Vishwajeet, Look for a new article today on the ranking system as it will help to clarify many questions. BMC is an intricate piece of work focused on true branding and the point system will open eyes for those of us willing to commit to our business. This is what I like most about APSense as Wincer has a way of building tools that are not only productive but are great teaching tools as well.
Vishwajeet Kumar14
Blogger
Thanks for article Don. You Have Describe The Feature Very efficiently. Actually I have first Know about this feature by wincer, When I chat with him in skype. Bye the way Thanks for This Update.
Neville Dinning10
Independent Consultant
No Philippe. It means I can change the Title of the post and that is what needs to have the same as the Brand page title.
Philippe Moisan16
Tutorial videos, sci-fi writer
Not sure what you mean, Neville. Your plug-in allows you to change the post URL ?