Brand Consistency - How to maintain as your Business Grows

Everyone has realized the value of the brand in this cut-throat competitive era, as a result, all entrepreneurs want to win the race of success to stand out itself, in a crowd of thousands of competitors. A brand is a precious asset to the company which has compelled the owners to think of its consistency. By the passage of time, it has become the requirement of every enterprise to thrive itself in all aspects. This is necessary because it helps to produce loyal customers for a long run who are proved to be a boon for business. However, the lack of brand will create a bottleneck for a company to differentiate itself in competition. The below acquaintance throws the light on how to make your brand consistent as your business grows.

Be Clear about your objectives: To ensure your organization`s survival, you need to be careful about the goals of your venture. Several organizations have to experience the face of failure because they get unsuccessful to send right messages to their audiences.  

Here are some statistics from Kaplan and Norton state that describes reasons behind companies failures.

1. 9 out of 10 companies fail to execute the strategy that they have made

2. Only 25% of managers have incentives associated with strategy

3. Only 5% of the personnels understand the strategy

4. 85% of executive teams spend less than one hr/ month discussing strategy

5. 60% of organization don’t link budgets to strategy

These facts precisely show what the hell is going in most of the organizations. Goals promote planning to determine how goals will be achieved in an effective manner.

Build a Solid Base: Most entrepreneurs do right from concept to starting to work having little bit knowledge of basics. The plan is a heart of a business whether it is a business plan or marketing plan or financial plan, strategic plans and more. Effective plan stimulates the productive execution of policy.

Business Plan: It includes when and how you will achieve your plan. It should focus on competitors that may be responsible to arise problems in your business growth. Apart from these, SWOT (Strengths Weaknesses, Opportunities, and Threats) elements should be an imperative part of your business plan.

Financial Plan: This is a backbone of any venture. Assets and liabilities should be an unnotable part of your financial plan. You should know what costs and expenses you will have to face and how to maintain equilibrium between these in order to get fruitful benefits.

Strategic Plan: Strategic plan explains about business goals for the next few years, tenure may be of three years or more. This comprises what kind of pitfalls you will have to encounter and what type of policies you will develop against those problems.

Marketing Plan: This is basically a roadmap to success to achieve the objective in an efficient way as it is directly related to what you want to achieve. A good plan will help you to prevent you from bad marketing programs. Finally, this method will assist to reap biggest outcomes from the marketing plan.

Set up an Effective Business Process: A company must understand the concept of the approval process. Increase in company size leads growth in complexity. Here it is essential to reduce the burden of additional work for employees and contractors. Setting up a committee that is directed by a creative director will assist to overcome workload. There are four types of approval processes that an organization can choose according to its ease of development.

Types of Approval Processes:

Parent-Child Process: This is a process in which there are multiple children or employees who seek for a person at the higher post to get an approval of any document. At parent level, there may be one or two approvers.

Level Process: In this process, an administrator defines the organizational levels and their members in a signature authorization form. This is considered as the best way of approval as the approval server delivers the request to all approvers at the next level. When the defined number of authorizer at the upper level has accepted the request, the intermediator delivers the document of approval to the next level.

Ad Hoc process: In this process, an administrator does not define approver or organizational links. Rather, the supplicant and the acceptors nominate the next approver.

Rule-Based process: A Rule-Based process is similar to a Parent-Child process, besides a rule-based method depends on commands that you create to establish the relationships between approvers.

Don`t overlook Products and Services: Products and services that business delivers may begin to stagnate when. The administration may skimp to reduce the budget. Therefore, it becomes necessary to set quality assurance procedures that will regularly conduct audits to make sure you’re upholding your own high standards.

Keep Your Branding Genuine: Keeping the brand authentic is unavoidable as it allures customers towards you to purchase your products or services. Being authentic and telling your story is too important to compel your audience to think your products are best fitted to their requirement. There are numerous approaches to make the brand authentic that are as under:

1. Develop a persona

2. Show your audience a real person

3. Stand for something that provokes debate

4. Be real and transparent

Apart from all these things, you should continuously share some promotional products like promo wears, gifts during marketing campaigns that will put a long-lasting impact on the mind of customers.

All in all, consistency is all about to strive success as the company grows. If you remember these tips mentioned in this article, it will never let you get down on the ladder of success.

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Created on Dec 26th 2017 23:06. Viewed 459 times.

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