Boosting Your Brand on Social Media

by Michael Griffin Michael

There is no branding strategy from here to infinity and beyond that doesn't employ social media as a prominent arm of the marketing power. Marketing departments and digital strategists pay close attention to the right time and place for engaging with your audience and what your competition is doing on the other end. The most meaningful engagement varies depending on what platform you use, so you must establish foundational connections in all of them at once or risk missing opportunities. Learn how to determine which social media platform to focus on while still keeping a presence across the board for active engagement.

Where To Base Your Brand on Social Media

An outstanding social media presence requires time, energy, and dedication. Without a team of strategists working for you, the job may be overwhelming to manage so many platforms at once, particularly when new options emerge regularly. The best way to optimize your approach is to identify the top five most effective venues for your brand—schedule to post content on those routinely. Then, narrow those choices down to your top three. Post on those platforms more frequently.

From those, decide on your single most active and engaging platform and use that to interact with your audience regularly. Your careful selection process ensures your audience always knows where to find you, and you can redirect activity from the other platforms to your preferred locale. In the end, you will still have an active presence on a handful of media, but your primary focus will remain on one. You can go live while relaxing on vacation, learning more about the USANA Foundation, unboxing items, or wait to post pictures from the events after the fact.

How To Decide Which Platform Rules

To get a sense of which social media sites will work best for your specific brand, you have to create some sort of metric to measure engagement. There are so many different ways businesses measure the efficacy of different platforms in boosting their brand. Some focus on conversion rates, and others bank their bets on customer satisfaction scores. One is only better than the other based on your goals for having the account and who your audience is. The critical measurement of success should continuously be about whatever impactful factors affect overall brand health and how to take your success to the next level.

Platforms also provide their own metrics for how effective a brand presence is. Depending on the forum, you can also measure how powerful your reach and performance are based on the systems there.

• Likes

• Tweets

• Retweets

• Comments

• Reactions

• Shares

• Saves

• Mentions

How To Use Content To Boost Your Brand

The content you create should be authentic, engaging, and relevant to the goals of each social media platform. However, if you do it * just right * there are options to make your content pliable across the different sites by making only minor adjustments. Try these elements to keep content fresh on each medium but manageable for your workload:

• Design themes and colors

• Record yourself reading a post

• Do a live AMA for your weekly content

• Create a relevant carousel

• Mood board for behind-the-scenes access

• Collab with other creators for takeovers

• Break content up into pieces

• Post questions and answers

When creating content for each platform, an essential practice is to consider what makes them unique and make sure your posts match up accordingly! There's no point wasting time writing something great if it isn’t mashable. Think about how you can provide helpful and valuable content for your audience in different ways so they can engage more frequently with your brand.

When you embrace the power of social media marketing to grow your business, make sure to accurately measure your progress and make your mark where it is most recognizable to boost your brand.