Boost Your Ecommerce Business with Machine Learning

by Robert Smith Technology Expert

Today the world is relying on data for a wide array of work. Whether it is formulating a strategy or predicting the growth of the business or manufacturing product, everything revolves around data. Machine Learning is an integral part of Data; it is the science of creating algorithms and programs for a system that can learn on their own from the set of data. Some of the typical applications of machine learning include credit scoring, recommender system, fraud deletion, stock trading, drug design, spam filter, etc.

Why do you need to become a machine learning expert?

Today most of the business segments are working towards utilizing Machine Learning and integrating it with their business processes, thereby ensuring better customer service. One of the sector which has seen a breakneck pace of growth is the e-commerce sector. Statista says that e-commerce sales worldwide are going to be $4.88 trillion. It means that the e-commerce sector will grow at a rate of 20% per year. As per Gartner AI will manage 80% of all customer interaction by 2020 and wit Machine Learning is an integral part of it, you can expect significant demand for Machine learning experts. Global Tech Council aims at creating a skilled and equipped workforce that knows all about machine learning, who can seamlessly integrate the concept of Machine Learning with the current business process thus helping in better strategies that can eventually boost the business grow.

How will e-commerce get a boost from Machine Learning?

Enhancing customer experience- One of the critical focus of e-commerce companies is to serve the customer better. Since the customer solely relies on what they see on the dashboard, it becomes imperative for e-commerce companies to provide them with the right information, which is relevant while they are making their visits and purchase worthwhile. With Machine Learning, they can comprehend what precisely the customer is looking for; you can create a more personalized experience for the customer, which will eventually make your brand recognition go high.
Better results – Enhancing the search result in something which is more relevant is essential. With the help of Machine Learning, the e-commerce companies can improve the search result every time the customer makes a visit to the website. You would have often noticed, “ product that you would like” this is a result of the Machine learning concept, where the algorithm comprehends the choices and preferences of the customer who surfs the website and based on it, the recommendation is made.
Enhancing customer support- It is a must for e-commerce companies to save their customers the best, one-to-one interaction is time-consuming and not a welcoming move. In such a scenario, it is essential that you must rely on Machine learning. One of the common applications is Chatbot which you can find on many websites. These work round the clock and help in resolving the queries.

From all this, we can say that Machine Learning is a concept that holds a lot of scope in the future. Hence most of the companies are looking for AI and Machine Learning experts. You can join the Machine Learning certification program at Global Tech Council. Here you will not only be learning about the concepts of AI and Machine Learning but will also get to know the implementation part, which will make you a certified machine learning expert.

Thank You.