Booming E-Commerce in Pakistan – Market at your fingertips

With the entire hustle bustle and the fast pace of the world around us, we have no option other than to keep up with it. It keeps us so busy to keep the pace that we often do not have time to go out and have some leisure time off, no time to shop. But, fortunately, for us, we live in 21^st century and technology has advanced a lot. With the arrival of e-commerce and online shopping, we can buy anything from anywhere just by a few clicks on computers or mobiles. Online shopping has made everything accessible to everyone who uses internet – a person in some remote area can also order an item from any international brand via the internet.

 

Over the past few years, there has been a tremendous flourish in the e-commerce sector in the country. Many online stores had been opened, some of them being more successful than others. The items being sold range from books to Women clothes, to electronics and jewelry. All the major brands have their online stores operational and stocked.

 

The Ever-Expanding Market:

 

According to Pakistan Today, Pakistan has around 29 million internet users – an ever-increasing number, and annually approximately $4 billion revenue is generated through e-commerce. It is an attractive growing market and has potential to expand even further in future. It is estimated that in next few years, online shopping will take up to 25% of traditional shopping.

“The investments made by the global firms show their confidence in the future of e-commerce in this country,” argues Ahmed Jahangir, managing director of kaymu.pk, one of the fast-growing online marketplaces in Pakistan.  (Dawn News, July 21, 2014, Nasir Jamal)

 

Electronic Products:

 

Home appliances and electronic products are also available online. In Pakistan, Daraz.pk, Kaymu, PakBaazar, Symbios are some of the most visited e-commerce websites available to users in Pakistan. From the smallest items like foot massager, we can get a generator to power the whole building on these websites. There are sales and discounts introduced from time to time, which gives a boost to the sales and costumers also get a chance to save some money too.

Modes of Payment:

 

Many of the online stores give the costumers options for how they want to pay the bills- cash on delivery, mobile transfer, or through cards or bank transfer. It facilitates the costumers to pay the cash on delivery especially ladies find it convenient because they do not have to go out and about, looking at various shops, rather they can have whatever they want, and can pay the money at their doorsteps! Nothing can be as easy as this, maybe the husbands or fathers can answer for this better!!!

 

Ending Note:

Online shopping in Pakistan can be a potentially strong market in the near future, replacing traditional shopping at large. It has the scope of improvement and betterment in Pakistan. In countries like China and USA, almost everything is available online, Pakistan can also learn the trade rules from those countries and the government should also give incentives to flare up the online shopping more in the country.