Black Hat SEO in 2019: Is it Effective Now?

Website owners from across the domains want to rank their website pages on popular search engines. Isn’t it right?  If your web pages are ranking on the search engines, then there is a high chance to drive targeted customers and improve sales.

There are many factors responsible for increasing the ranking of a website, including SEO. SEO stands for Search Engine Optimization, which is divided into two parts – White Hat SEO and Black Hat SEO. A white hat SEO strategy is a natural way to improve ranking, while black hat SEO strategy is an unnatural way. 

Black hat SEO can be defined as an SEO strategy, which works to please the search engines, not the human being. The strategy does not follow Google Guidelines and try to fool Google by creating unnatural backlinks. It is for sure digital marketing experts will use Black Hat SEO in 2019, but they will no longer get success to fool the search engines and secure high ranking.  

Black hat SEO strategies are deceptive SEO techniques, which are tailored to fool search engines. Website owners and SEO experts use these tips and tricks to try to trick search engine algorithms. Some examples of black hat SEO techniques include Link exchange, keyword stuffing, duplicate content, invisible text, doorway pages, adding unrelated keywords, etc. among others. 

There are many black hat SEO strategies, which website owners and SEO experts are using to improve the ranking of their website. These tips and tricks are no longer effective nowadays. In fact, they may blacklist your website in search engines. 

It is advised not to update your website if you do not have fresh and quality content. Duplicate content not only mars your online reputation, but also irritates your readers. With time, the search engines have gone advanced and are laced with up-to-date technologies so that they can catch the duplicate copies and deindex the pages. 

Google crawlers are smart enough to find your keywords and rank them if they follow Google guidelines for SEO. According to Internet Live Stats, there are over 1.5 billion websites available all over the world today and the number is increasing. But, most of the websites are not properly optimized. Try to write natural content and avoid keyword stuffing to help your website perform better and survive penalties. 

If you are commenting on a blog for just the sake of a link building, then you are at the wrong path. Spam commenting will not only harm your website, but also the website in which you have commented. Links through commenting are 100% ‘nofollow’ and transfer no SEO juice, therefore this technique a real waste of time. Some SEO experts are using tools to post comments, which is also a total waste of time. 

Backlinks are one of the important factors that ensure the ranking of a website. A website owner needs high quality and relevant links to increase ranking. But now, people have started buying backlinks to get more and more quality links, and forget that Google does not promote the buying or selling links. Apart from buying and selling backlinks, link exchange is also not encouraged. 

Private Blog Networks (PBN) is a collection of blogs created by an individual to generate links to a website/websites and help them rank well in search engines. Link building through PBN has been considered as a black hat strategy. 

Black Hat SEO strategies may give you instant SEO benefits, but it will prove a huge loss for you in the long run. Google will find you and penalize you, so it is advised to look for the future and perform white hat SEO activities only. Avoid these activities; otherwise, search engines will penalize your website for violating their rules. And, thus you will start losing organic rank or traffic, damaging your online reputation and above all get a penalty from search engines. 

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