Big Advantage for Small Businesses by Using SMS Text Services

by Text Anywhere Business

With more and more people owning mobile phones and smart phones in the United Kingdom and the rest of the world, marketing executives have turned to this medium to target potential customers for their clients. This has proved to be a godsend for small businesses that do not have a big advertising budget, because they can get a lot of help and benefit from using text message marketing.

Excellent Returns

Text or SMS Services has been shown to be one of the most cost-effective ways to advertise, and since everyone opens their phone when they get a message, you can be sure that you do reach your target audience. When advertising companies call talk about “rates of return”, they mean that SMS advertising has one of the best rates of return in the industry. Once you know the mobile numbers of your clients or potential customers, after they have agreed to being on your list, then sending the advertising message through this medium ensures that they are received and understood.

Text Coupons

For the retail industry, these messages could be about any special offers, discounts, functions, celebrities, etc., things which the ordinary shopper is keen on. Many small retail outlets in the United Kingdom have gone to the extent of using SMS Services to send their customers “mobile coupons” which could entail them getting a substantial discount on certain items for a specific date. This means that their customers do not have to cut out the coupon from the newspaper or magazine and come to the shop to encash it; they can show the SMS message on their phone at the cashier to encash the coupon.

Online Messaging

Another advantage of using this kind of service is that over 98% of all SMS messages are opened, and if the message is short and direct, it is appreciated by most recipients. The biggest financial advantage for these small businesses using the SMS service is that you can save quite a lot of money. With sophisticated software, most businesses can use internet-enabled Online SMS facilities to send text messages to groups or to individuals and also have the ability to get their feedback at a very low set up cost. The service provider will just charge you for the number of messages you send, but it saves you money because it avoids any expenditure for postage, mailing material, printing coupons and mailers.