Bezos: now join the mobile phone market isnot late , shopping experience is the most important

by Stefan J. 234buy.com

Amazon launched the Fire shortly after smartphones, media FARHAD MANJOO on this Smartphone Amazon because of BP's Chief Executive, Jeff Bezos interviews were conducted, and the interview will be published in the New York Times on the Web. Here is farihad in the interview published in the New York Times content on your Web site.

Amazon's Jeff Bezos unveiled Wednesday, shortly after a new Fire best smart phone, I interviewed the founder and Chief Executive of Amazon, share this new phone, as well as issues such as objectives for Amazon in the Smartphone, here's the relevant content of this interview.

Q: why do you want to build cell phone?

Answer: our product development process always begins in the same way. We go about things not said, "we must build a kind of product". We just said, "if we are to build a product, how is it any different? If a product is better? "Not just different, but don't be limited by the user's preferences, and on this basis to create different products. If you do not stick to this, it will be easy to develop products with different characteristics and, of course, the product should also be very effective.

Q: but, you are now getting into the Smartphone market, is it too late?

Answer: I think of progress in the market as a whole, I think we started very early. I don't want to say anything, but I think that wireless equipment market will be bigger and bigger. If we go back to 5, 6 or 7 years ago, we will talk about the different vendors--Nokia, BlackBerry,china mobile and other companies, changes in this area, however it is really "changing" was too fast.

Q: you have no substantial price competition, for which I am very surprised, in fact, your prices and competitors ' prices are comparable?

Answer: it is 32GB, not 16GB, this is a big deal, so do not forget the little things. Also Prime factors to consider, whether new users or old users and Prime users will receive 12 months of free service. However, our mobile phones is indeed a good quality mobile phone, we installed a large amount of hardware, and the phone also incorporates a lot of expensive materials.

Q: do you mean, this phone will not be profitable? When you launch Kindle tablet, you said you do not want users to buy the tablet to get profits, but counting on users to use your device to make a profit.

Answer: I want to say is, we have not changed our policy, but we should look at this issue comprehensively. I still see users in the use of the second generation Kindle products, Oh, you know, that's a "6-year-old" products. But we don't feel bad. We also do not believe that these weak product updates, we need to be adjusted according to user needs and updates. And our mobile phones priced at 199 dollars, also follow this policy. Q: is another obvious fact about this phone, users can directly from Amazon through your cell phone shopping. A: we will let users purchase much easier. We should do the same. You can imagine, when users log on using a mobile phone Amazon wanted to do was cell phone shop, so to help users better online shopping is what we on the Smartphone you want to embed one of the important functions and tasks. However, this is not the whole of our mobile tasks. Our mobile phone must also be a very stylish and practical mobile phone, of course, have to be able to call pull. For us, the most exciting thing is that third-party developers. To increase some custom behavior to Firefly (Fire phone image recognition system) will be a very easy thing to see the final effect of these actions is indeed very interesting.

Q: sounds like you have Fire phone as your primary phone, then what phone you used before, using my new phone how do you feel?

A: I use Samsung phone, when I switch to another phone when I discovered one thing--I have to Fire my cell phone is heavily dependent on and fingers always want to Fire the automatic scrolling feature phone. For the design team, and inventions is to be able to take a step back, and found that those non-typical features in the field of science and technology, but you're very dependent on these features, so that you can recognize these functions can also be further improved. From the traditional point of view, scrolling feature is not so perfect, and often need both hands to manipulate users need to use the phone to scroll through the screen. However, once you get used to auto-scroll, then you are in using a new piece of equipment, they also rely heavily on this feature, this is a very good sign.

Q: how to master this new mobile phone functions? What are your criteria?

Answer: for a long time, we have maintained a tradition begins, we will be patient, instead of rushing to the pursuit of success. We need to accumulate a great deal of resources, was able to launch the new smart phones. Great content ecosystem is one of a large resources, in addition to user support's reputation is one of them. In short, we need a lot of resources. Our job is to keep the invention and innovation, but also patience, so that we can continually emerge. Q: If you say that this new phone is for sale Prime members, wouldn't it be simpler? Answer: Yes, the saying is very simple. If you can see the difficulty of selling Prime members can understand the truth. In fact, the sales Prime user is one of the most difficult things within our reach. Now, everything in self-improvement. This phone will make Prime members get better service, and Prime Services will make the phone better, which is not to say that there is no interaction between the two, but, if that's considered Prime targets, it would have been too simple.

Q: you have to show that on a Prime Member rapid user growth pattern, this is because the content of your media impact?

Answer: I think so, of course, is very difficult to know the exact reason. However, when we launched Prime instant video service, we only have 5,000 videos, but the user is still very much, and they never said "it was terrible, how only 5000 video" such complaints. Instead, they will say: "I was able to quickly get this content, but delivery is not restricted, and there's no need to pay more in fees. "Now that the video has reached 40,000, including users curious to watch some exclusive content. We can track those users were first joining Prime users to understand their specific requirements. Almost a year later, users will run to Prime a service with video, even some users is the Prime instant video service and had started to become a member of Prime users. Of course, many users are enjoying "free delivery" service, which users could easily be more. However, Amazon has brought all these effects.